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“We’ll tap the insights from our new study of three generations of women to show brand marketers how to build stronger, longer lasting connections with women,” said Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide. Oneto will be accompanied by Jim Lucas, Anthem’s EVP, Global Director, Insights and Strategy in their presentation of Anthem Worldwide’s new research at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center.
“The study showed that 82% of women agree that “there will be negative consequences if I don’t take care of my health”, and 74% of them are motivated to be healthy,” according to Oneto. “For these reasons, amongst others, we wanted to better understand what women really want from Health & Wellness across three generations of women, Millennials, Generation X, and Boomers, and how brands can help them realize the benefits, from functional to emotional.
“What we found is that women are open to and are in fact seeking brands to motivate them to be healthy and well so they can reach their goals at any life stage’” Oneto added. We’ll show how brands can partner with women to lead stronger, healthier lives and build market share and long term brand loyalty at the same time.”
About M2W®:
M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.
Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad.
For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.
Marti Barletta, author of the seminal book, Marketing to Women, who Time Magazine referred to as “the Chief Rabbi of the Sheconomy”, will interview Gemma Cernuda- Canelles at the 9th annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center. Cernuda-Canelles is the Founder of Peix&Co, the first marketing to women company in Spain. She has recently authored, “Ellas deciden…(Pero ellos todavía mandan)” – or – ”Women decide… (But men run the business)”. It is the first book to be written in Spain, in Spanish, on the topic of marketing to women.
“Marti and Gemma’s session will open eyes to the cultural differences of marketing to women in Spain," said Nan McCann, M2W® producer. “Gemma is such a force in the global marketing to women community and always a pioneer in Spain. Her blog, “Ellas deciden” is the first on feminine branding in Spanish. Plus, Gemma writes on branding for many publications and takes part in several radio programs. We’re so fortunate to have her on the M2W® stage this year!”
“Marti Barletta is the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century,” McCann added. “Marti has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Her Fortune 500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others. Entrepreneurial clients can access her ideas through webinars, self-study seminars and coaching programs.”
About M2W®:
M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.
Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.
For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.
Advertising & media industry critic, co-host of NPR’s “On the Media”, Bob Garfield, and co-author with Doug Levy, Founder and CEO, MEplusYOU, of Can’t Buy Me Like, will draw on their newly released book to show brand marketers how authentic customer connections drive superior results in their day one session at the 9th annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center.
Garfield explained, “Brands face an apparent choice: slash inefficient advertising, or put blind faith in social media. As the Beatles wrote a half century ago, money can’t buy you love. But in today’s desensitized world, money can’t even buy you like. We’ve entered the “Relationship Era,” where long-term success means creating authentic relationships. This doesn’t mean focusing on social media and blizzards of micro-targeted ads. These tactics, which disguise outdated thinking, often don’t work long term.”
“Where do “authentic customer relationships” come from? Honesty. Values. Purpose. Women in particular are critical,” Garfield claimed. “Because women influence 85% of purchasing decisions, they are key components in tapping the market’s full potential. High-quality products and services are required, but no longer enough. The world is becoming more transparent. You can’t persuade or flatter customers into loyalty, and they are more than data on a spreadsheet.”
About M2W®:
M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.
The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction.
Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.
For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.
i-on-WomenTM Team to Lead Interactive Workshop on How to Better Connect with Women At The 9th Annual M2W® – The Marketing to Women Conference
Insights in Marketing, LLC (IIM), a full-service marketing research consultancy based in the Chicago area, is sponsoring the ninth annual M2W® Conference in Chicago, April 15 – 17, 2013 at the Chicago Cultural Center. The M2W® Conference is the world’s premiere conference on marketing to women. IIM’s experts from the i-on-WomenTM team will share their female-centric insights with conference attendees by hosting an interactive workshop. The workshop will demonstrate how knowing your female target’s psychological profile will lead to more effective marketing.
Why is this important? It’s important because women control more than $7 trillion in U.S. spending, and are the primary decision makers for 85 percent of all household purchases. Yet, according to research by i-on-Women™, only nine percent of women give marketers credit for effectively marketing to “her.”
According to Tinesha Craig, division director of i-on-Women™, “Any marketing campaign that doesn’t effectively connect with women results in both wasted time and money. We’ve put extensive resources into unearthing unique insights about women and we are looking forward to sharing them at M2W®.”
During IIM’s interactive workshop entitled, “I Am More Than My Age & Life Stage: Using Psychological Profiling Better to Understand Her,” i-on-Women™ experts will go beyond demographics and stereotypes and delve deeply into the psychological and behavioral dimensions of women to determine why and how they make decisions. Participants will leave the workshop with a clear understanding of how to identify, prioritize and apply meaningful female insights, while avoiding segmentation and targeting pitfalls.
The i-on-Women™ team is dedicated to uncovering valuable insights about women and translating them into more impactful and effective marketing strategies for its clients. Bolstered by a rich set of proprietary insights on women, the i-on-Women™ team leverages a variety of approaches and tools to help its clients better understand and market to women.
The team’s approach and insights are applicable to various industries and products including: financial services; automotive; insurance; wine, spirits and beer; beauty; food and beverage; household goods; durable goods; retail; travel and entertainment; personal care; health and wellness and more.
To learn more about the i-on-Women™ team, visit its webpage.
About Insights in Marketing, LLC:
Insights in Marketing, LLC (IIM) is a full-service marketing research consultancy dedicated to uncovering and translating consumer insights into clear, actionable direction. IIM’s experienced, senior-level consultants leverage creative qualitative and quantitative research techniques to help clients better understand consumers and gain a competitive edge. For more information about IIM, visit the IIM website, blog, LinkedIn, Facebook page and Twitter feed.
About M2W®:
M2W® is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.
The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. . Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.
About PME® Enterprises, LLC:
PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising; conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; event marketing and promotion; event production and management.
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