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Barbie in Elle Decor Jul2011 Attendees of the 2011 M2W – The Marketing to Women Conference were treated to complimentary dolls from Showcase Sponsor Barbie. Among careers such as Pet Vet and Chef was the "2011 Career of the Year Architect Barbie", which was just featured in the July/August 2011 issue of Elle Decor! Thanks again to Barbie for sharing the latest version of the fashion doll with M2W attendees three months before it went on the market.

If you attended M2W 2011, who did you give your Barbie to? Or did you keep it for yourself? ‘Fess up, we won’t tell!


Barbie in Elle Decor Jul2011_closeup 


Take The Cake Award Stephen Reily, Founder & CEO of was chosen best speaker by the brand marketing and agency executives who attended the 7th annual M2W® – The Marketing to Women Conference, April 13 & 14, 2011 in the Chicago Cultural Center. The award annually known as the ‘You Take The Cake Award’ was sponsored by Trek Women. In addition to the traditional trophy of a Simon Pearce engraved cake plate, Reily was also given a Trek FX 7.3 bike from Trek Women.

Reily won for his session, “Marketing to the Vibrant Boomer Woman” in which he presented the ageless purchasing power of women. Reily explained, ”Marketers who are interested in women understand ‘why’ the Boomer woman matters: she represents the healthiest, wealthiest, best-educated generation of women in history. But marketers haven’t always known ‘how’ to market to this valuable and fast-growing demographic – until now.”

“All the research, insights and case studies I used came directly from our real-life activity and experience at the Vibrant Nation online community. We’ve hosted more life stage-related conversations among Boomer women than any other. We’ve conducted countless surveys on the interests and buying patterns among women 50+. And we’ve partnered with advertisers to learn what makes these Boomer woman talk, click – and buy.”

“I was really surprised, and humbled, to win the ‘You Take The Cake Award’ among such talented company,” Reily added. “Beyond the award, speaking at M2W® gave a platform to engage some of the biggest brands and smartest people in marketing to women. Networking with that crowd will keep us coming back, whether I’m onstage or not.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration included companies as diverse as Harley-Davidson, Bayer, Master Card, AOL, Proctor & Gamble, GM, Johnson & Johnson, Oakley, ACDelco, Diageo, JCPenney, Wells Fargo, NBA, Burton, Frito-Lay, Microsoft, New York Life, Brown-Forman, and ConAgra. They attended because they recognize the importance of reaching women – who dominate consumer purchasing in virtually every product category.”

M2W® was presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, AskPatty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, WNBA, NBA, Women On Course, MassMutual Financial Group, Collective Bias, Barbie, Meredith Print Advantage and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference information visit: or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

Summer weather is here – have you gotten out your bicycle to get fit, commute to work, or just for fun? M2W® 2011 sponsor Trek Women surveyed attendees at the conference and 95% said they’re planning to purchase a new bike in the future, and more than a third said it would happen in the next year.

Trek Women’s Leslie Prevish (she was a panelist for the Marketing Sports to Women session at M2W®, and prior to Trek she was the Women’s Outreach manager at Harley-Davidson – she really knows her wheels!) says if you do buy a Trek in near future, you can get a free pump! Not sure which model to choose? Their Women’s Collection can help narrow down your Women’s Specific Design choices. Or go to the main Trek Bikes site for details on all the models.

If you missed the announcement at the end of M2W® 2011, Melissa Bass from Wyndham won the Trek FX 7.3 WSD, from Trek Women. Here she is enjoying her new ride:

Melissa Bass of Wyndham on her new Trek

Gives new meaning to the Wyndham slogan “Women On Their Way”!

Our Take the Cake Speaker Award was sponsored by Trek Women, so top speaker Stephen Reily of Vibrant Nation also won a Trek bike. Congratulations Melissa and Stephen, and thank you Trek Women for the generous prizes.

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