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As part of an effort to encourage more young women to choose careers in technology, Bank of America and the National Center for Women & Information Technology will be honoring 28 high school women for their accomplishments and aspirations in computing and technology.  The young women from across the United States will be honored at the 2008 Stars of the Future Technology Showcase and Awards Ceremony in Charlotte, N.C., on August 2 with the prestigious NCWIT Award for Aspirations in Computing, which recognizes young high school women for their computing-related achievements and interests. “Encouraging young women’s interest in technology careers is critical: our workforce needs their creativity and their innovation,” said Lucy Sanders, CEO and Co-founder of NCWIT. “Bank of America’s sponsorship for this award helps us recognize and encourage talent that might otherwise be overlooked.” The award-winners are being acknowledged for their outstanding aptitude and interest in information technology and computing, solid leadership ability, good academic history and plans for post-secondary education. Winners were selected from metro-area Atlanta, Boston, Charlotte, Chicago, Dallas and New York City high schools.

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SCORE, “Counselors to America’s Small Business” has announced a new website for women at http://www.score.org/women. The website provides interactive tools, mentoring, workshops and articles that can help women entrepreneurs achieve their business dreams. Visitors are encouraged to complete a simple registration form to take advantage of the full range of options SCORE thanks Sue Hartman of Rochester, N.Y., for her generous donation to underwrite the new SCORE Women’s website. She is a past SCORE board director and former director of The SCORE Foundation, which supports SCORE by raising funds and managing resources for the benefit of SCORE volunteers and clients.  Sue Hartman says, “SCORE is a terrific source of free knowledge and expertise for women seeking a collaborative approach to problem solving.”

Meredith Corporation has released The Gamma Factor: Women and the New Social Currency. This new report uncovers the rise of Gamma women: a growing segment – significant both in number and influence – that is creating a groundswell in today’s new media and marketing landscape.   According to the report, written by marketing-to-women experts Lisa Finn and Lisa Johnson, the Gamma audience is estimated at more than 55 million American women. Meredith’s own study estimates that Gammas represent nearly 60% of Meredith’s audience. Gamma women share and exchange information, ideas, opinions, contacts and recommendations with their wide-reaching network using multiple media and channels of communication. This is in sharp contrast to the ‘Alpha’ style of communication – a top down model of selectively passing along information. While a Gamma’s sense of self is guided by her internal beliefs, passions, and priorities, an Alpha is driven by external social hierarchies or other indicators of status or popularity.  “This report single-handedly crystallizes our understanding of the significance of the Meredith woman,” remarks Jack Griffin, president of Meredith Publishing. “Gammas are true brand advocates who are passionate and spread the word about what they like. It comes as no surprise that these Gamma women make up the very core of our customer base. It’s time for marketers to engage Gammas where they are already looking for social currency – talking with them versus talking at them. Meredith is proud to be part of that conversation.” 

To help make engineering a more relevant professional choice for women, members of the engineering community and WGBH Boston have launched Engineer Your Life, a national campaign that aims to enlighten girls about the opportunities available in the world of engineering. The program is built around three key messages — creativity has its rewards, make a world of difference, and explore the possibilities — which aim to change the perceptions high-school girls have about engineering and to encourage them to enroll in undergraduate engineering programs.  Anchored by its interactive multimedia website, Engineer Your Life (engineeryourlife.org) showcases 12 in-depth profiles of young female engineers whose choices embody the campaign’s key messages and provides information on the paths they took to reach their professional goals. Their stories present engineering as a realistic option for young women who are interested in careers that make a difference in the world while being flexible, fun, and creative, and as a goal that is desirable and within their reach.  Through the profiles, visitors to the site get a glimpse of the women who make up the next generation of engineers and enjoy a day-in-the-life look at their dynamic professional lives.

SingleMindedWomen.com, an online community for single women, has announced they have partnered with Houston-based non-profit, Pink Door, an organization aimed at helping single women cancer survivors get back on track with their careers and life after cancer.  As part of their partnership, SingleMindedWomen.com has agreed to provide Pink Door with a member forum on the SingleMindedWomen.com community site to drive membership, serve as a space where survivors can connect with other survivors, and provide additional information on member benefits.  In addition, SingleMinded.Women.com will write a series of articles specific for Pink Door members on dealing with relationships while undergoing treatment. SingleMindedWomen.com will also provide Pink Door with discounted health insurance and other benefits to support single women cancer survivors.  “Single women represent a growing and powerful market segment that is currently underserved by most media outlets. We have chosen to partner with Pink Door because of their determination to help single women,” announced Allison O’Connor, co-founder of SingleMindedWomen.com. “We are thrilled to be able to lend our support to their members and look forward to helping Pink Door create more awareness for single women cancer survivors.”

The upcoming Girls Rock & Girls Rule Tour has joined forces with Noisy Planet to spread the word about the power of women in rock and to highlight the surge of quality independent music. “Noisy Planet has a similar mission to ours of helping independent artists get their music out there and to bring them more exposure,” says Gail Silverman founder of Revolutionary Records and the GRGR Tour. “As two companies that are still young and growing, it’s mutually beneficial to be able to join forces to help each other out.” Noisy Planet is an official sponsor of the Girls Rock & Girls Rule Tour 2008 and will offer co-branded tee shirts for the tour as well as an opportunity for their artists to gain exposure through the site. The GRGR tour showcases more than 30 women-led rock bands in 13 cities from July through October each year closing with their Anniversary Showcase in their hometown of NYC in December. “Our entire focus at Noisy Planet is on helping Indie artists to excel in whatever way possible, and this tour and sponsorship is a great way for us to demonstrate our reciprocal faith in the power of Indie women in rock,” says Kevin Petersen, founder/president of Noisy Planet. “I’m thrilled to have this unprecedented opportunity to empower artists everywhere, and I truly believe the future of Indie music is very bright.”

Research and Markets has announced the addition of the American Women: Who They Are and How They Live, 3rd Edition report to their offering.  American Women: Who They Are and How They Live records the many dimensions of women’s lives as the twenty-first century unfolds. Included in its pages are all-important demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes chapters profiling women’s time use based primarily on data from the Bureau of Labor Statistics’ American Time Use Survey. Also included are details on the characteristics of Asian women, labor force projections from the Bureau of Labor Statistics, and population projections from the Census Bureau.  American Women is designed for easy use and is divided into nine chapters, organized alphabetically: Education, Health, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. 

Despite having a more powerful presence in shaping today’s workforce, women continue to be less prepared for retirement than men, according to a new study by Hewitt Associates, a global human resources consulting and outsourcing company. In fact, Hewitt’s study not only found that women need to save more for retirement than men, but it also highlighted that the gap between the amount women need to save and the amount they are actually saving is larger than the gap for men. Moreover, this gap will continue to grow due to lower salaries, conservative investing, longer life expectancies and higher retiree medical needs.  The study, which examined the projected retirement levels of nearly 2 million employees at 72 large U.S. companies, found that both men and women are on track to replace 85% of pay at retirement, assuming average life expectancy. However, women, on average, need to replace nearly 130 percent of their final pay at retirement—7 percentage points more than men. When factoring in differences in longevity, that disparity jumps to 10 percentage points. In other words, the average woman will need to save 2 percent of pay more per year than the average man, over 30 years, to achieve the same standard of living.  “There are multiple barriers women face that automatically put them at a disadvantage when it comes to meeting adequate retirement income levels—some of which are preventable and some of which are not,” said Alison Borland, defined contribution consulting practice leader at Hewitt Associates. “But despite these challenges, it is possible for women to make a significant impact on the amount they amass in their retirement nest eggs if they are willing to understand the challenges they face and take a few small steps toward improving their saving and investing behaviors.”

Women in the Dallas/Fort Worth area now have a new resource for connecting with credible and high quality local services.  PinkPages, Inc. has launched PinkPages2Go which offers a more personalized experience for busy women looking for lifestyle solutions through convenience, simplicity and satisfaction. It’s accessible via online, mobile, print, digital and social networks. One of the greatest features allows Women on-the-go to easily pull up PinkPages2Go.mobi from their mobile phones and search within their current metroplex to find resources relevant to their needs at the time, while in any given location. No matter where women work, play orl in the Dallas-Fort Worth-Arlington area, they can quickly find and choose up to three exclusive PinkPages2Go.mobi Resource Listings in their selected zone (North, East, South, West, etc.) for the top 50 categories (Spas, Restaurants, Emergency Services, Attorneys, Women’s Health, etc.) of interest to women.  PinkPages gives every subscriber a petite Pink Shopping Card, fit for key chain, to take advantage of extra discounts, VIP services and freebies from local partners. Subscription is free for the first year, which also includes a free subscription to OfficeLatte Magazine.

HEART Business Journal for Women(R) is now on newsstands across Canada. Combining the latest business trends with health and wellness editorial, this bi-monthly publication speaks to the female Canadian executive of all ages and all industries. The premiere issue features inspiring profiles, groundbreaking editorial, and expert advice. From a fresh perspective on menopause to a scintillating and informative take on yoga and sex, each article is interesting, relevant, and decadent. The uniquely crafted journal exercises encourage self-reflection and allow a space to indulge in personal and professional goal planning. “This publication is a tool,” explains publisher and editor-in-chief Brenda Wood. “When you complete the journal applications or go online to access the other personal development exercises, you are taking pragmatic steps toward changing your work and life.”  Subscribers also gain access to all of the HEART Network online resources: podcasts, extra editorial content, a discussion board, an ask the expert Q&A forum, an opportunity to find or become a mentor, and a national network of female professionals from all industries.

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