You are currently browsing the monthly archive for April 2012.

M2W Full Circle Award Julie Scroggins, VP and CFO of Waukegan Tire & Supply, Park City, IL, was presented the M2W® Full Circle Award at the 8th Annual M2W® – The Marketing To Women Conference in the Chicago Cultural Center on Wednesday, April 25. The award is given annually to the person or brand who has best demonstrated how their previous attendance at M2W® has impacted their marketing to women strategies and campaigns.

“Julie was chosen because of the influence M2W® had on her decision to launch Bcureful. Bcureful is a foundation dedicated to finding a cure and building awareness for a genetic disorder called Tuberous Sclerosis Complex, or TCS,” according to Nan McCann, M2W® producer.

“M2W® was the catalyst that inspired Bcureful” Scroggins stated. “Something happened to me at M2W®. I came home feeling energized and the ideas were coming faster than I could keep up with. I came home feeling like I could single-handedly improve marketing to women for the entire automotive industry.”

“But I decided that before changing the automotive industry, I could put all of this new information and energy into finding a cure for Tuberous Sclerosis,” Scroggins explained. “I could never have imagined the connections that I made at M2W® or the series of events that would unfold leading to the formation of Bcureful. And it all started at M2W®.”

“Before M2W®, I was just sitting at my desk minding my business, doing my job and then the phone rang inviting me to M2W®,” Scroggins said. “I would have never imagined that less than a year later I would have founded a non-profit. What a wild ride it’s been. I really believe that we will find a cure for TSC.”

“It’s really exciting to watch people take what they learn at the conference and immediately apply it,” McCann said. “Julie joins previous winners from ACDelco, Carolina Pad, Ghirardelli Chocolate, Motorola and Harley Davidson.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. “They attend,” McCann said, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, DeVries, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, Redbean Society, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports Habitat for Humanity International.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Advertisements

Kristine Malkoski, Vice President, General Manager, Craftsman Kristine Malkoski, Vice President, General Manager, Craftsman, was presented with the first ever Women Mean Business!™ Award during ceremonies at the Global Kickoff Luncheon of Women Mean Business!™ Week held at the Chicago Cultural Center on Monday, April 23, 2012. The luncheon was sponsored by a group coalition of Chicago ad agencies including MPG, Zeno, Suite and Y&R Midwest.

“The award will be presented annually,” according to Nan McCann, Women Mean Business!™ Week producer, “to a woman who is a proven leader in her organization and brand category… is an innovator and visionary… and has a track record of building sales and profitability while energizing and inspiring the people who report to her. In style and substance, Kristine Malkoski has successfully demonstrated in every way that she is a Woman Who Means Business! and has the results to prove it!”

“Kris was chosen to receive the first award because she is a proven business leader and agent of change,” McCann explained. “She has repeatedly built sales and profitability in a broad range of companies – Fortune 500 (Procter & Gamble, Sears), Start-up (Pharmaceutical Corporation of America), Private Equity (Ubiquity Brands) and Consulting. She is an accomplished leader (roles include President, COO, General Manager, CMO, Head of HR) who has been responsible for multiple functions during her career.”

“Since 2009, Kris has served as Vice President/General Manager at Craftsman. She is the first woman to lead a male-dominated brand in the tools category. In this role, Kris develops and manages financial and operating plans for the Craftsman brand. “This year,” McCann continued, “she is leading the introduction of over 100 new tool innovations — over triple of any prior year to date. With her supervision, The Craftsman Club membership has grown by fifty percent. She also expanded the availability of Craftsman tools to consumers by forming partnerships with ACE Hardware, Costco and W.W. Grainger (the first time Craftsman has been sold nationally outside of Sears). In addition to these accomplishments, Kris launched the Craftsman Experience, a one-of-a-kind brand immersion center and social media hub, located in Chicago and Los Angeles, that has attracted national attention and thousands of engaged viewers.”

The Global Kickoff Luncheon is the first event of Women Mean Business!™ Week. The Week is an executive education effort anchored by two marketing conferences, the 8th Annual M2W®– The Marketing To Women Conference, and the 3rd M2W®HW™– The Marketing Health & Wellness To Women Conference. Sponsored by Chicago Sister Cities International, Women Mean Business!™ Week is designed to inform business leaders about the global economic and cultural impact of women

For complete information visit: www.womenmeanbusinessweek.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

The panel “Check the Label: Women and Nutrition Info”, moderated by Amy Colton, EVP, Current, will explain where women are searching and finding trusted nutrition information on-and-offline, during the 8th Annual M2W® – The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center. Tropicana and Quaker will joined by brand nutrition experts, Janet Helm, MS, RD, Chief Food & Nutrition Strategist, N.A., Weber Shandwick, and Melissa Joy Dobbins MS, RD, CDE, Founder, Sound Bites, Inc.

Colton said, “Women seek nutrition information at every stage of life. Further, the sources of nutrition marketing and brands with good-for-you product portfolios have exponentially grown. We’ll share research on where women are searching and how local brands from PepsiCo are activating on these insights and engaging new consumers.“

“Turning research into new customers is always a hot topic with all the marketing and agency execs at M2W®,” according to Nan McCann, M2W® producer. “With the explosion of digital and social media, and all the new communications tools like smart phones and tablets, it’s become an even more critical skill for every brand.”

“After all, understanding women and acting on that information will help everyone at M2W® build better business with women in virtually every product category. Study after study has shown that women are the dominant drivers of our consumer economy,” McCann added. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. “They attend,” McCann said, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Marti Barletta, author of Marketing to Women Marti Barletta, whom Tom Peters calls “the First Lady of marketing to women,” will get the inside scoop on Intimacy, a nine-figure retail success from Founder/CEO Susan Nethero, aka ‘The Bra Whisperer’ during a main stage session at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center.

“Susan says 85% of women are wearing the wrong size bra,” stated Barletta. “We’ll find out how so many women can be so wrong. We’ll examine Susan’s original inspiration for Intimacy. What gaps in the market did she see? Why did she think the concept would be such a success? What kind of research did she do?” Barletta is founder of The Trendsight Group and author of Marketing To Women and PrimeTime Women. Susan is a frequent guest on “The Today Show”, “Dr. Oz” and “The Rachael Ray Show”, and has made numerous guest appearances on “The Oprah Winfrey Show”.

Susan Nethero, The Bra Whisperer“If anybody gets marketing to women, it’s Susan,” Barletta added. “She founded Intimacy after almost 20 years as a marketing professional and executive at Marketing Corporation of America, Time Inc., Xerox and Dow Chemical. Her 18 stores are located in some of the ritziest addresses in America. We’ll learn who shops at Intimacy and what makes women stand in line for hours just for an Intimacy fitting. From a marketing point of view it’s a fantastic case study. Plus, we’ll have a lot of fun.”

“Understanding women and their true motivations will help all the marketers at M2W® build more and better business with women in every product category. Study after study has shown that women are the dominant drivers of our consumer economy,” according to Nan McCann, M2W® producer. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. “They attend,” according to McCann, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Share/Tweet/Link This!

Bookmark and Share
Register Now for the 11th Annual M2W - April 21 & 22, 2015, Chicago

Watch the M2W 2013 video

Watch video of M2W 2013 here
Follow M2W on Twitter

Follow M2W on Twitter

Join our M2W Group on LinkedIn
Follow M2W on Facebook

Copyright

All content copyright 2008-2013 PME® Enterprises, LLC. PME®, PME EVENTS, and M2W® are trademarks and servicemarks of PME® Enterprises, LLC.