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Jody DeVere, CEO, Long-time M2W supporter and speaker Jody DeVere, CEO,, a leader in marketing-to-women in the automotive category, was named ninth annual Aftermarket Woman of the Year by The Car Care Council Women’s Board (WB). The announcement was made at the 2012 Women’s Board reception, Tuesday, Oct. 30, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.

The Women of the Year awards are administered by the WB Career Leadership Committee. The Woman of the Year is chosen based on her longevity in the aftermarket, her career accomplishments, her leadership capabilities and dedication to the automotive aftermarket industry. Female Service Shop Owner of the Year is given to an outstanding woman that has a proven record of excellence in the automotive service industry. The Woman of Promise is given to a woman who has shown potential in her aftermarket career.

Jody has been active in the industry for nine years after 25 years of achievement as an entrepreneur focused on sales and marketing leadership. She created a multi-level platform which provides automotive education to women consumers featuring, blogging, video, radio and TV appearances and more. She has created or participated in many programs dedicated to aftermarket education including a panel of more than 50 women automotive experts, a training and certification program, a partnership between the Girl Scouts of America and AutoTEX Pink Wiper blades and more.

Jody has held many leadership roles, such as president of Women’s Automotive Association International, where she is currently treasurer/secretary and spokesperson on car care and safety for the Rain-X, division of Shell Oil and Mobil 1 Motor Oil, division of Exxon/Mobil. She has won many awards for her achievements and is an active member in a number of automotive organizations including the WB.

(photo courtesy


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