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“While women are incredibly sophisticated and complex, marketing to them doesn’t have to be,” said Tinesha Craig, division director of M2W® 2013 sponsor Insights In Marketing’s i-on-Women™, referring to her firm’s new e-book that educates marketers on how to effectively target women. The book, Getting Women to Buy: Better Insights to Transform Your Marketing, ventures outside the traditional marketing research box and provides valuable information to marketers about exactly what women want and how to give it to them.

Women account for 85% of all consumer purchases, including everything from health care to automobiles, and will spend nearly $7 trillion annually by 2020. And yet, according to research from Insights in Marketing’s i-on-Women™ team, only 9% of women and 13% of moms feel that marketers are effectively communicating with them. Because of this, marketers are missing out. “Getting Women to Buy” aims to change that by helping marketers understand the underlying motivations behind her behaviors.

Today, many medium-to-large companies rely on demographics, attitudes and purchase history to target consumers in marketing campaigns. According to research from i-on-Women™, the true competitive edge lies in understanding who she is at her core. Getting Women to Buy is the first step toward that understanding.

93% of women say they have significant influence on what financial services their family purchases. With so much influence, one would assume that financial services companies would market effectively to women but research by M2W® 2013 sponsor Insights in Marketing says differently. Read more…

Register now for M2W® – The Marketing to Women Conference 2014 and get the best savings – 30% (nearly $600!). Use code earlybird30WP at M2W.biz by December 20, 2013.

M2W® is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. M2W®‘s program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors include media, marketing services, ad agencies, associations, government, research companies, mom-focused brands, telecom, high tech, etc.

Check out video from last year’s conference, and Register Now!

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