Gemma Cernuda-Canelles Marti Barletta, author of the seminal book, Marketing to Women, who Time Magazine referred to as “the Chief Rabbi of the Sheconomy”, will interview Gemma Cernuda- Canelles at the 9th annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center. Cernuda-Canelles is the Founder of Peix&Co, the first marketing to women company in Spain. She has recently authored, “Ellas deciden…(Pero ellos todavía mandan)” – or – ”Women decide… (But men run the business)”. It is the first book to be written in Spain, in Spanish, on the topic of marketing to women.

Marti and Gemma’s session will open eyes to the cultural differences of marketing to women in Spain," said Nan McCann, M2W® producer. “Gemma is such a force in the global marketing to women community and always a pioneer in Spain. Her blog, “Ellas deciden” is the first on feminine branding in Spanish. Plus, Gemma writes on branding for many publications and takes part in several radio programs. We’re so fortunate to have her on the M2W® stage this year!”

Marti Barletta “Marti Barletta is the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century,” McCann added. “Marti has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Her Fortune 500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others. Entrepreneurial clients can access her ideas through webinars, self-study seminars and coaching programs.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.