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Last week, Madison Square Garden was home to the reboot of a 40-year old game that started women’s basketball on its path to high-profile college and pro sport. Fans who went to see UConn play St. Johns in the 9th Annual Maggie Dixon Classic were treated to Queens and Immaculata Colleges facing off in a rematch of the first women’s basketball game that was ever played at Madison Square Garden, and some say a defining point in women’s basketball. Past WNBA President (and past M2W® speaker) Donna Orender, who was a freshman on the Queens team and played in that historic game, was on hand, as were M2W® friends Hilary Shaev (WNBA Marketing VP) and Laurel Richie, current President of the WNBA and M2W® 2014 You Take the Cake Best Speaker Award winner.

Tania Haigh

Tania Haigh

Marketing executive Tania Haigh, most recently the lead for women and moms marketing initiatives at McDonald’s USA, today announced the launch of Magnolia Insights, Inc., a marketing strategy firm specializing in marketing to women and moms. A 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA, Haigh aims to better position brands by addressing the lag in effective marketing to women and moms.

Haigh, along with her co-presenters Julie Wenger of McDonald’s and Sweta Kannan of DDB, won the Take The Cake Best Speaker award at the 2014 M2W® – The Marketing to Women Conference, for their session “W.O.W. Winning Over Women at McDonald’s”.

Magnolia will have a dynamic offering, focusing on support for brands as well as media and publishing companies, and providing thought leadership in the industry. The firm will cater to consumer brands in the technology, food/beverage, entertainment, health and fashion/home segments. A multi-cultural and multi-lingual woman herself, and with experience in ethnic marketing, Tania Haigh founded Magnolia to elevate cross cultural applications across all of its practices.

“I launched Magnolia with the intention of keeping the woman and mom consumer at the center of marketing planning,” said Haigh. “Women hold major purchasing power but too often brands do not nurture this consumer segment by developing plans that establish a meaningful emotional connection.”

Magnolia Insights’ portfolio of services includes integrated marketing campaign development, brand management and positioning, consumer insights across age/life stage of product, message architecture and mapping, content marketing planning, marketing and PR integration, blogger/publishing brand integration, as well as workshops and public speaking, for both local and national clients.

Magnolia’s current client roster includes Crowdtap, the leading social influence marketing platform, ROWDYDOW bbQ as well as Better Retail and its associated brands.

In 2014, Haigh was named a “Top 40 Under 40 Marketer” in the Midwest by Brand Innovators, an industry trade organization.

“Magnolia Insights is great partner when it comes to providing expertise around the unique habits and behaviors of moms,” said Anna Kassoway, CMO of Crowdtap, The People-Powered Marketing Platform.

Magnolia Insights will be headquartered in Chicago’s West Loop, opening in first quarter 2015.

Girl Scouts of the USA wants that cookie on your computer to be their cookie. The winners of M2W® 2014’s “These Girls Mean Business” Award yesterday launched their Digital Cookie e-commerce program, designed to let consumers find a local scout who is selling cookies and buy directly from them. As noted in this article, “the number one reason that people don’t buy Girl Scout cookies… (is) because they don’t know a Girl Scout.”

M2W® 2014 Supported Girl Scouts of the USA, and Kelly Parisi, Chief Communications Executive for Girl Scouts, spoke at the closing luncheon about their engagement with the Ban Bossy campaign developed by Sheryl Sandberg. Members of a Chicago-area Girl Scout troop attended the lunch as guests of M2W®, and in a surprise announcement, accepted the annual “This Woman Means Business” award (which was changed for the occasion to “These Girls Mean Business”) on behalf of all the Girl Scouts of the USA, who are making a difference in the quality of our world. M2W® Co-founder Nan McCann mentioned that Juliette Gordon Low, founder of Girl Scouts, once said, “Scouting rises within you and inspires you to put forth your best.” In the Ban Bossy campaign, and in everything they do, Girl Scouts of the USA are putting forth their best.

Who M2W will honor and support in 2015? Register now for the 11th Annual M2W® – The Marketing to Women Conference to find out!

“While women are incredibly sophisticated and complex, marketing to them doesn’t have to be,” said Tinesha Craig, division director of M2W® 2013 sponsor Insights In Marketing’s i-on-Women™, referring to her firm’s new e-book that educates marketers on how to effectively target women. The book, Getting Women to Buy: Better Insights to Transform Your Marketing, ventures outside the traditional marketing research box and provides valuable information to marketers about exactly what women want and how to give it to them.

Women account for 85% of all consumer purchases, including everything from health care to automobiles, and will spend nearly $7 trillion annually by 2020. And yet, according to research from Insights in Marketing’s i-on-Women™ team, only 9% of women and 13% of moms feel that marketers are effectively communicating with them. Because of this, marketers are missing out. “Getting Women to Buy” aims to change that by helping marketers understand the underlying motivations behind her behaviors.

Today, many medium-to-large companies rely on demographics, attitudes and purchase history to target consumers in marketing campaigns. According to research from i-on-Women™, the true competitive edge lies in understanding who she is at her core. Getting Women to Buy is the first step toward that understanding.

93% of women say they have significant influence on what financial services their family purchases. With so much influence, one would assume that financial services companies would market effectively to women but research by M2W® 2013 sponsor Insights in Marketing says differently. Read more…

Register now for M2W® – The Marketing to Women Conference 2014 and get the best savings – 30% (nearly $600!). Use code earlybird30WP at M2W.biz by December 20, 2013.

M2W® is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. M2W®‘s program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors include media, marketing services, ad agencies, associations, government, research companies, mom-focused brands, telecom, high tech, etc.

Check out video from last year’s conference, and Register Now!

Tinesha Craig and Chad Hinkle from Insights in Marketing, LLC’s i-on-Women™ team, won the 2013 best speaker award at the Ninth Annual M2W® – The Marketing to Women Conference.

The M2W® award ‘You Take The Cake’ is an annual award given to speakers who present the most innovative insight and information on how to improve sales and marketing results with today’s women. The winners were chosen by the M2W® audience of esteemed marketers immediately following its annual conference held in Chicago on April 16 and 17.

“Tinesha and Chad’s presentation, ‘I Am More Than My Age & Life Stage: Using Psychological Profiling to Better Understand Her,’ showed marketers how a deeper understanding of their female target can lead to more impactful marketing,” said Nan McCann, M2W® producer. “The presentation was based on Insights in Marketing’s i-on-Women™ team research, which went beyond demographics and delved deeply into the psychological and behavioral dimensions of women to determine why and how they make decisions.”

Insights in Marketing’s i-on-Women™ team’s session not only highlighted engaging research, it also conveyed what M2W® is all about and why brand marketers attend the conference. M2W® is known for drawing attendance from a who’s who of Fortune 1000 brands, including Harley-Davidson, Sears, Avon, Abbott, Meijer, Allergan, TIAA-CREF, Kimberley-Clark, Kellogg’s, Mead Johnson, GM, Allstate, Heinz, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola.

"Being recognized by M2W® is a great honor and is really a reflection of the talent, personality and creativity of the people we have working at Insights in Marketing and on the i-on-Women team,” said Craig. “Our team has the unique ability to take confusing information – that’s often difficult for brands to translate into readable language – and make it engaging and relevant to their brand.”

M2W® is the world’s premier conference on marketing to women. Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, AOL’s Daily Finance, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: Havas Worldwide, Kimpton Hotels and Restaurant Group, PMP, Today’s Chicago Woman, MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies, Paramount Market Publishing and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.

For more information about M2W® visit http://www.m2w.biz or call 860.724.2649 x11. To learn more about Insights in Marketing and its i-on-Women™ team, visit www.insightsinmarketing.com or call 847.512.9840.

About Insights in Marketing, LLC:

Insights in Marketing, LLC (IIM) is a full-service marketing research consultancy dedicated to uncovering and translating consumer insights into clear, actionable direction. IIM’s experienced, senior-level consultants leverage creative qualitative and quantitative research techniques to help clients better understand consumers and gain a competitive edge. For more information about IIM, visit the IIM website, blog, LinkedIn, Facebook page and Twitter feed.

About M2W®:

M2W® is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising; conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; event marketing and promotion; event production and management.

Bridget Brennan, CEO of Female Factor and author of Why She BuysGlobally acclaimed speaker and marketing to women expert Bridget Brennan, author of Why She Buys, and CEO of Female Factor, will examine the new phenomenon of cross-generational brand loyalty, and explain the global demographic shifts driving this trend at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center

“Kids are now engaged in adult activities and adult brands more than ever – the kind you once upon a time had to grow up to get,” says Brennan. “In my presentation I’ll discuss how and why specific brands are successfully capitalizing on this opportunity, across industries of all shapes and sizes.”

“Most marketers already know the power that women have on the consumer economy, and these days, parents are willing to spend adult-size money on their kids,” Brennan said. “We’ll show what this means for the potential of every consumer brand and business. When done correctly, it means increased brand loyalty and sales, and an entirely new generation of customers.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: Kimpton Hotels & Restaurant Group, Today’s Chicago Woman, MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad. M2W® is produced by PME® Enterprises LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. PME®’s services include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

“We’ll tap the insights from our new study of three generations of women to show brand marketers how to build stronger, longer lasting connections with women,” said Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide. Oneto will be accompanied by Jim Lucas, Anthem’s EVP, Global Director, Insights and Strategy in their presentation of Anthem Worldwide’s new research at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center.

“The study showed that 82% of women agree that “there will be negative consequences if I don’t take care of my health”, and 74% of them are motivated to be healthy,” according to Oneto. “For these reasons, amongst others, we wanted to better understand what women really want from Health & Wellness across three generations of women, Millennials, Generation X, and Boomers, and how brands can help them realize the benefits, from functional to emotional.

“What we found is that women are open to and are in fact seeking brands to motivate them to be healthy and well so they can reach their goals at any life stage’” Oneto added. We’ll show how brands can partner with women to lead stronger, healthier lives and build market share and long term brand loyalty at the same time.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Gemma Cernuda-Canelles Marti Barletta, author of the seminal book, Marketing to Women, who Time Magazine referred to as “the Chief Rabbi of the Sheconomy”, will interview Gemma Cernuda- Canelles at the 9th annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center. Cernuda-Canelles is the Founder of Peix&Co, the first marketing to women company in Spain. She has recently authored, “Ellas deciden…(Pero ellos todavía mandan)” – or – ”Women decide… (But men run the business)”. It is the first book to be written in Spain, in Spanish, on the topic of marketing to women.

Marti and Gemma’s session will open eyes to the cultural differences of marketing to women in Spain," said Nan McCann, M2W® producer. “Gemma is such a force in the global marketing to women community and always a pioneer in Spain. Her blog, “Ellas deciden” is the first on feminine branding in Spanish. Plus, Gemma writes on branding for many publications and takes part in several radio programs. We’re so fortunate to have her on the M2W® stage this year!”

Marti Barletta “Marti Barletta is the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century,” McCann added. “Marti has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Her Fortune 500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others. Entrepreneurial clients can access her ideas through webinars, self-study seminars and coaching programs.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

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