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ACDelco's Kelly Grinnell (center) was awarded M2W® 2011 Full Circle Award by Nan McCann, Founder, M2W® (right) and Nancy McLean, Dir., ACDelco & Wholesale Mktg, ACDelco/General Motors (left) Kelly Grinnell, Associate Marketing Manager, ACDelco, was awarded the 2011 M2W® Full Circle Award for her work refreshing ACDelco’s Knowledge Is Power, Women’s Car Care Seminar materials. The award was presented at the 7th annual M2W® – The Marketing to Women Conference, April 13 & 14, 2011 in the Chicago Cultural Center.

The M2W® Full Circle Award is annually presented to brands who have best demonstrated how their attendance M2W® has impacted their marketing to women strategies and campaigns. Grinnell explained, “Knowledge is Power is a seminar program that ACDelco offers to our more than 6,000 ACDelco affiliated service facilities nationwide to help them build business with women.”

“Before last year’s M2W® conference I wondered what I, being in the aftermarket automotive parts industry, was going to get from L’Oreal or Kodak. Based on the agenda, I suspected I would get the most from the Midas case study. After all this was a guy speaking my language. Turns out I couldn’t have been more wrong. I took about 30 pages of notes and picked up on a little bit of something from every single session that I attended.”

“When I returned to the office we decided to change everything. The look, the presentation materials and the way we communicated. We even contacted Carolina Pad to see if we could integrate them into our program, as their look and feel went perfectly with our materials. Our customers love the idea that we helped them find such a great merchandising piece to compliment our program. This just goes to show that even the sponsors of M2W® had a significant impact on our program as well. “

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Microsoft, New York Life, Brown-Forman, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who dominate consumer purchasing in virtually every product category.”

M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, WNBA, NBA, Women On Course, MassMutual Financial Group, Collective Bias, Barbie, Meredith Print Advantage and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x16. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

“Give (women) a way to customize their experience with the brand,” says Kara Forney, Social Engagement Manager at Paine PR, who spoke with Aliza Freud of SheSpeaks at the 7th Annual M2W – The Marketing to Women Conference, on P&G’s Future Friendly campaign. In these Snippies interviews, filmed at the event April 13 & 14, 2011 at the Chicago Cultural Center, Kara talks about how women responded to the Future Friendly products and what she hopes other M2W attendees can learn from the campaign.

 

We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!

How can a man write a book about women and friendship? Very well, it turns out. “I approached it like a reporter, since it is a subject I don’t know firsthand, and asked a lot of questions,” said author and Wall Street Journal columnist Jeff Zaslow, during his presentation at M2W – The Marketing to Women Conference. He spoke on how he came to write his most recent book, The Girls From Ames – A Story of Women and Friendship, and remarked on the differences between men and women when it comes to relationships with their friends.

 

 

Jeff’s next book The Magic Room – A Story About The Love We Wish For Our Daughters, is due for publication in early 2012. We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!

According to the 2010 US Census, the Latino market is the fastest growing in the US, and the when you couple it with the influence of Latina women, the impact on the marketplace is huge. Jackie Bird, Principal/CEO of Redbean Society, and speaker at the 7th Annual M2W – The Marketing to Women Conference, was interviewed on this topic by Snippies on site at M2W, April 13 & 14, 2011 at the Chicago Cultural Center.

In the clip below, Jackie talks about physical expression in Latino culture, and how culture drives behavior.

We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!

We’ve loaded some photos (with more to come!) from The 7th Annual M2W – The Marketing to Women Conference onto our Facebook page, be sure to check them out.

M2W 2011 attendees at the Pre-Conference Reception, sponsored by Snippies

“Like” us on Facebook to stay connected with the M2W community throughout the year. We regularly post marketing to women articles and conference news.

“Gender is the most powerful determinate of how any of us look at the world,” says Bridget Brennan, author of Why She Buys, CEO of Female Factor, and opening speaker at the 7th Annual M2W – The Marketing to Women Conference, in this Snippies interview, filmed at the event. The conference took place April 13 & 14, 2011 at the Chicago Cultural Center.

Asked “what one thing a marketer could do to build better relationships with women,” Bridget’s reply was all about customer service:

We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!

“It’s all about relationships,” said Aliza Freud, Founder & CEO of SheSpeaks, during an on-site interview by Snippies, our Video Content Resource, at The 7th Annual M2W – The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.

 

Aliza also talked about how women are responding to the P&G Future Friendly campaign. Aliza presented a case study on the campaign with Kara Gaffney of Paine PR.

 

We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!

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