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Kaira Rouda, president of Real Living and recent M2W® presenter, has a great offer for those looking to purchase her new book, Real You Incorporated:  8 Essentials for Women Entrepreneurs.  For a limited time only, they have partnered with American Airlines to offer those who purchase the book by June 6th, 2008, a 10% coupon off of a flight purchase (terms and conditions apply).  For information and the exact details of the offer, visit:  www.RealYouIncorporated.com/AAspecialoffer   The book has been called a “blueprint for many…entrepreneurs” and Rouda is looking for readers to give their own personal insights, comments and opinions by joining her online community and sharing their own life lessons/stories.  By joining the community, you will receive her tip of the week and be entered to win flowers for a year!

As Women’s Professional Soccer (WPS) prepares for its inaugural 2009 season, WPS Commissioner Tonya Antonucci announced that the league has signed a Letter of Intent (LOI) for an expansion franchise in Philadelphia. Slated to host a team for 2010, Philadelphia is the league’s eighth franchise, while WPS play commences next April in seven cities: Boston, Chicago, Dallas, Los Angeles, New Jersey/New York, St. Louis and Washington, D.C. “We’ve said all along that WPS will be a league built on long-term growth and stability, and expansion into Philadelphia is simply reflective of that strategy,” said Antonucci. “With such strong leadership and an enthusiastic core fan base, the Philadelphia WPS team will no doubt be a successful venture on its own, while simultaneously contributing to the overall awareness and popularity of women’s soccer in North America.”

Through EmpowHer.com, a national women’s health Web site and Brickfish, a social media advertising platform, women are sharing their best health advice through the “The Gift of Giving” contest where the grand prize winner will receive a $2,500 Tiffany and Co., gift card. “‘The Gift of Giving’ campaign is the perfect way for women to exchange health information and learn from each other, which is what women already do intuitively,” said Michelle King Robson, founder & CEO of EmpowHer.com. “That’s why we are thrilled to see women propelling health advice virally across the Internet.”  King Robson goes on to say that “Women are the CMO’s of their family. They’re the chief medical officers in charge of keeping their loved ones healthy and that’s why EmpowHer.com is focused on tapping into the strength of women.” So far, the contest has garnered more than 600,000 engagements, which includes entries, views, votes, and reviews.  

The Advertising Club will host a panel discussion to address the position of women in marketing and advertising leadership roles and how this position affects them, their employers and their clients.   “The Feminine Mystique:  The Status of Women in Marketing, Advertising and Media-and its Impact on the Bottom Line” will be held at the New York Athletic Club on June 26 and is sponsored by Turner Entertainment and The Interpublic Group of Companies.  The discussion will evaluate why, when 75% of those entering media and marketing are women, only 6% wind up at the top tier of their companies.  

Engage, an online social dating community, has released the findings of its Engage Sex and the City Survey, which reveal the show’s cultural impact on American singles and how they value their closest relationships. The results reflect an interesting shift in behavior from the HBO show’s premiere on June 6, 1998 and the U.S. Sex and the City: The Movie premiere on May 30, 2008.  Some interesting results included:  30% of women said the show has influenced their shoe buys and 80% believe Sex and the City has made it more acceptable for women to have fun dating and worry less about being in a committed relationship. “Sex and the City, along with the introduction of dating reality shows like ABC’s The Bachelor, socialize dating,” said Trish McDermott, vice president of love at Engage. “Suddenly, everyone was talking about the dating choices others make — like breaking up via Post-It note – and learning vicariously through them. Women especially came to realize the value, insight and perspective their women friends added to the daily challenges of dating. This highly collaborative and thoroughly entertaining dating culture-shift inspired the social dating experience at Engage.  Singles in the Engage dating community have fun with their friends as they check out, gossip about, vote for, meet and then debrief about other Engage singles, much as the Sex and the City girls have done over all these years.”

When it comes to health, women are most concerned about diet/weight and eating right instead of cancer, heart health or diabetes.  These findings, which were recently reported in a Center for Media Research feature, came from the Meredith/NBC Universal’s “What do Women Want?” survey of 3,000 women.  Debbie Reichig, senior vice president, market development for NBC Universal stated in the feature, “It is particularly important for marketers in the health and wellness category to have a clear understanding of women’s behaviors, motivations and thoughts so that the messaging they create will resonate and have enhanced impact.”

Trendi.com launches a new fashion and social shopping destination — an online hub for voting, trendspotting, and discussion. The site combines brand name clothing and independent designer items with web 2.0 technology to make trend-hunting an effortless social activity. Every member shares at least one thing in common — a love of style. This is their world where they determine fashion trends by voting on over seven thousand products and counting from major retailers and up-and-coming designers.  “Today’s young women spend more than 14 hours a week shopping online, emailing, and participating in social networks,” reports Jenny Hall, Trendi CEO. “Trendi makes it easy to find other fashion-savvy women, and to share ideas, outfits, or questions with friends. What the community considers ‘magic’ stays at the forefront of our catalog — independent of celebrity endorsement or editorial acclaim.”

With wedding season kicking into high gear, Glu Mobile Inc.,  a leading global publisher of mobile games, has announced the North American launch of Wedding Dash® for mobile phones. Wedding Dash’s fast-paced game play gives brides-to-be an opportunity to prepare for their big day while playing this whirlwind wedding-planning adventure. “We are thrilled to ring in the wedding season with Wedding Dash, our latest title developed and published for mobile through our partnership with PlayFirst,” said Jill Braff, senior vice president of global publishing, Glu. “Wedding Dash couples fast-paced, engaging game play with a humorous storyline and charming cast of characters to create a game that people everywhere will enjoy, whether they are planning a wedding or not.”  In Wedding Dash, players help wedding planner Quinn create and host weddings around the globe. To succeed, players must interact with guests, avert wedding day disasters and keep the bride and groom happy.

Move over boys. June is American Express(R) Women’s Golf Month, a nationwide initiative supported by Golf For Women magazine. More than 68,000 women across the country have learned golf or been re-introduced to the game over the past three years during American Express Women’s Golf Week, and due to the overwhelming success of the promotion, organizers extended it to the entire month of June. In its fourth year, American Express Women’s Golf Month will provide women all the opportunities to learn and play golf in a women friendly environment. Participating golf facilities will offer complimentary instruction for women ages 14 and older along with a variety of activities, such as networking receptions, golf rules and etiquette seminars, club fitting and equipment demonstrations, golf apparel fashion shows, luncheons and playing experiences and contests with a focus on fun.  “American Express Women’s Golf Month is the perfect opportunity for women across the country to visit their local course and enjoy an event created just for them,” said Anne Lyndrup, director of player development for the National Golf Course Owners Association and spokesperson for Women’s Golf Month organizers.

Recreational shopping is on the decline for women, and the economy is partly to blame. The female-consumer-preference experts at Frank About Women have released their third Women’s Retail Rituals study, which revealed that the number of women who get a high degree of emotional satisfaction from shopping is decreasing.  “Stores’ failures to create excitement coupled with current economic conditions and record gas and food prices are making women think twice before heading to their favorite store,” said Jennifer Ganshirt, co-founder and managing partner of Frank About Women. “As a result, more women are practicing voluntary thrift, which can seriously impact retailers’ bottom lines.”

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