You are currently browsing the monthly archive for June 2009.

Starting this month, purchasing that perfect shade of nail lacquer that makes you look great has an added bonus – it can also help women undergoing cancer treatment feel better. Look Good…Feel Better, a national public service program that helps women cope with appearance-related changes from cancer treatment, announced a partnership with OPI Products Inc. to honor both groups’ 20th anniversaries: OPI launched its nail lacquers 20 years ago, the same year Look Good…Feel Better conducted its first workshop. To mark this milestone, during July and August OPI will contribute a portion of the proceeds of every bottle of its Bubble Bath Nail Lacquer sold, with a minimum contribution of $25,000, to the Personal Care Products Council Foundation to benefit Look Good…Feel Better. The OPI Bubble Bath Nail Lacquer benefiting Look Good…Feel Better will be available in at least 10,000 participating salons and retail locations nationwide beginning this July. Point-of-purchase displays will provide more information about the Look Good…Feel Better program and where to find available workshops. “We are very excited to support such a worthwhile initiative for Look Good…Feel Better and be a part of this wonderful tradition of caring,” said Suzi Weiss Fischmann, EVP and Artistic Director, OPI Products Inc. “The partnership was a natural fit because OPI shares the common goal of helping women to look and feel beautiful.” OPI is a member of the Personal Care Products Council and is also a strong supporter of the Personal Care Products Council Foundation, whose dedicated mission is the Look Good…Feel Better program, the centerpiece of the global cosmetic and personal care products industry’s philanthropy. “We saw the celebration of these 20th anniversaries as an ideal opportunity to raise awareness and recognition for Look Good…Feel Better,” said Louanne Roark, Executive Director of the Personal Care Products Council Foundation and the Look Good…Feel Better program. “We are thrilled to have the support of OPI in this endeavor. The funds raised will help us reach even more women coping with the side effects of cancer treatment.”


<To gain awareness for its new StyleSeeker online community—which brings up to the minute news, advice and insight from experts and trendsetters in the arenas of fashion, beauty and celebrity glamour, TRESemme has launched its “Strut Your Style” campaign.  Powered by social media marketing solution Brickfish, the campaign asks women to submit photos of their “catwalk-ready looks” to be voted on by the online audience.  A panel of judges will select a Grand Prize winner from the 250 most voted on photos.  There will also be prizes for the Most Viral winner as well as several “Sign-Up Sweepstakes” winners. The campaign ends on July 30th

Last week, The Kellogg Company launched its latest philanthropic, digitally-based initiative to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America, the nation’s largest hunger relief organization. At the forefront of the partnership with Katalyst (Ashton Kutcher’s social media studio) is a new “people-powered” web video, directed by Demi Moore and produced by Kutcher. The video features user-generated content submitted by consumers moved to end hunger following requests that @aplusk (Kutcher) and @mrskutcher (Moore) posted on their respective Twitter feeds and Facebook pages. The video can be found on the KelloggCares Facebook® page at Consumers are encouraged to join the cause by becoming a “fan” of the KelloggCares Facebook® page (I recently became a fan—and so did more than 78,000 others!). The video and partnership are all part of the Kellogg Company’s ongoing commitment to fight hunger.   In April, the Company announced that it is donating an entire day’s worth of cereal production – more than 55 million cereal  servings – to Feeding America.   The donation of 3.5 million pounds of cereal is worth approximately $10  million. Last week, with the help of Ketchum, the donation was publicized via a media day with Samantha Harris, host of The Insider.

For a daring girl, rafting down the Amazon, climbing Mt. McKinley, or embarking on an exotic African Safari is all in a day’s event! Majesco Entertainment Company, a provider of video games for the mass market, recently announced The Daring Game for Girls for Wii™ and Nintendo DS™. In this adventure title based on the bestselling books published by the William Morrow imprint of HarperCollins, players can achieve their dream adventure by successfully completing an array of exciting challenges.  “The Daring Book for Girls series is the ultimate can-do, how-to ‘manual’ that celebrates the female spirit and guides adventurous girls in a range of daring and practical activities,” said Gui Karyo, EVP of Operations for Majesco. “This game captures that content and is the perfect interactive complement for fans of the books and other girls interested in a game designed specifically for them.”  The Daring Game for Girls is an entertaining and informative adventure that lets players virtually experience activities straight from the popular book. Players can pick from one of several character models with a wide range of ethnicities and features. As they play, girls will earn gear and collectibles while having fun in spy missions, cave exploration, freeze tag, double dutch, basketball, arts and crafts, managing a corner stand, making friends, and much more. Players will also learn educational facts about famous women in history and use that knowledge to ace pop quizzes. Only by earning all six types of Daring Girl Badges — including Girl Lore, Life Skills and World Knowledge — can players realize an adventure to Africa, the Amazon or Mt. McKinley and become a true Daring Girl!, an online community that connects women and families with certified Women-Drivers Friendly™ dealerships, has just released new research findings regarding female consumers and their service experience at car dealerships.  Here are some highlights of the latest aggregate Women Satisfaction Index (WSI®):
Where women have most of their service work completed:

  • The dealership where they purchased their car: 54% 
  • Another dealership: 27% 
  • Mechanic: 15% 
  • Retail service center: 4% 

Felt it was easy to schedule their service visit:

  • Yes: 61% 
  • No: 39% 

Felt they were treated respectfully by the service manager/ or advisor: 

  • Yes: 71% 
  • No: 29% 

Were informed of the progress of their service: 

  • Yes: 83% 
  • No: 17% 

 Top reasons for not using the dealership’s service center: 

  • Cost 
  • Not satisfied with last experience 
  • Location 

Of the women who did not use the dealership center, which amenities would encourage them go: 

  • Media center: 42% 
  • Coffee or café: 26% 
  • Bistro or deli: 17% 
  • Courtesy vehicle: 11% 
  • Childcare: 4% 

Car owner was satisfied with the cleanliness of the vehicle upon pick-up: 

  • Yes: 93% 
  • No: 7% 

Car owner will return to this service center for future needs:  

  • Yes: 74% 
  • No: 26%  

M2W E-ssentials readers are encouraged to visit and rate their last, or most interesting, dealership experience.

Popular M2W® presenter Najoh Tita-Reid has joined GlobalHue as Senior Vice President, Group Account Director of GlobalHue Africanic.  GlobalHue Africanic is a full-service communications agency under the GlobalHue umbrella that specializes in marketing to the African-American segment.  Tita-Reid comes to GlobalHue Africanic after working 15 years with Procter & Gamble, where she was responsible for African-American marketing, external advertising agencies, cross-category multicultural marketing strategy and multicultural marketing capability.  She developed the groundbreaking and critically acclaimed “My Black is Beautiful” campaign that targets young women and teaches empowerment and pride. The campaign was awarded the “2008 Mosaic Multicultural Campaign of the Year” and it delivered record sales and awareness across several health, beauty and wellness brands, including Pantene, Olay, Covergirl, Crest, Always and Tampax.  During her time with Procter & Gamble, Tita-Reid also was the brand manager for several billion-dollar brands, including Always, Tampax, Luvs and Global Pampers. With every brand, she managed multimillion-dollar budgets and also delivered record growth and sales.  In her new role with GlobalHue Africanic, Tita-Reid will be responsible for managing multiple account teams as well as contributing to senior management, operations and business development activities. GlobalHue is one of the nation’s largest minority-owned, full-service marketing communications agencies.

Value-added propositions are not new to the sales world, but the executives at Wellgate for Women are truly making their latest offer a real “value” to women who want to avoid Carpal Tunnel Syndrome. Wellgate for Women is offering a free, soft and comfortable iBracelet with a purchase at “The iBracelet soothes sore wrists and encourages proper wrist position,” says Megan Barclay, a NYC physical therapist. “And the iBracelet is stylish and fun to wear.” According to the National Women’s Health Information Center, women are three times more likely than men to suffer from Carpal Tunnel Syndrome. Research suggests that because women’s wrists are on average ten percent (10%) narrower, women can be more susceptible to crowding in the carpal tunnel passage. And, women often have jobs or hobbies that require repetitive motion, such as typing at the computer, cashiering, knitting, gardening or playing WII. Hormonal changes during pregnancy and menopause can also contribute to Carpal Tunnel Syndrome. bolsters its beauty offerings with the first digital makeover application created for African-American women. The tool, Makeover Magic, recently launched and is being sponsored by the fastest growing cosmetics line for African-American women, COVERGIRL Queen Collection. Makeover Magic, is designed to provide Black women with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics as well as relatable celebrity hair styles to “try on” before clicking to purchase. Operating as more than a tool, Makeover Magic facilitates a dynamic beauty community experience that provides users the option to share, post or have their looks voted on, within their social networks via Facebook and Ning compatible widget. Designed to accommodate the beauty needs of Black women, Makeover Magic offers users the best products available – including makeup from COVERGIRL Queen Collection – a line inspired by Queen Latifah to celebrate the beauty of women of color. General Manager, Lesley Pinckney says: “Great web experiences marry easy to use, engaging technology and great branded content from a trusted source. With Makeover Magic — is unveiling the first makeover tool for women of color everywhere. In addition to we will be working with partners to include this widget on their site, and hopefully will roll-out this as a mobile offering by 4th quarter. This is the first part of a multi-tiered strategy to becoming the leading online beauty destination for women of color, over the next 6-12 months we will debut out additional functionality, as well as new tools and franchises to cement the expertise we’ve proved offline.”

Looking for talented women? Look no further than Created by entrepreneur Donna Mete and her team, the beta site features the sale of music by independent female musicians, an online shopping mall, talent contests, television and film awards, a Screening room with films produced or directed by women, blogs on a variety of topics, and a series of WebTV shows hosted by actresses everywhere. Billed as the “definitive site for filmmakers, independent musicians, actors, entrepreneurs and creative women seeking a platform for their many talents”, Twolia provides a personalized online sales and marketing platform, along with full supported transaction processing to enable women to promote, sell, and distribute their products anywhere in the world. Membership is free and Twolia has established advertising and marketing partnerships with Billboard/Backstage, Sonicbids, E-Jamming, and Tube Mogul. Twolia anticipates interest by entertainment booking agents and talent scouts looking to represent today’s female talent.

The success of PopCap’s latest Facebook application, Bejeweled Blitz, is intriguing. Since its quiet beta debut in December 2008, more than 75% of the 5 million monthly active users are female and so far over 1 billion sessions of the game have been served. At this juncture the game, in which players race to score as many points as possible in a 60-second version of one of the company’s most popular games (Bejeweld), attracts 2 million players daily. While the company is not giving any additional information on possible future plans for social versions of its other hits such as Peggle™, Zuma® or Bookworm™, social gaming is definitely a trend worth paying attention to at the moment. “Social gaming is a catalyst for growth in the games market and in social network services,” said Billy Pidgeon, video games analyst at Game Changer Research. “Giving consumers more communal and connected ways to enjoy video game content with their ever-growing online networks drives awareness and usage of the game in question while also making the game play experience itself richer and more compelling. Accessible and entertaining games on social networks are in effect massively multiplayer experiences that appeal to everyone.”

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