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Bridget Brennan, CEO of Female Factor and author of Why She BuysGlobally acclaimed speaker and marketing to women expert Bridget Brennan, author of Why She Buys, and CEO of Female Factor, will examine the new phenomenon of cross-generational brand loyalty, and explain the global demographic shifts driving this trend at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center

“Kids are now engaged in adult activities and adult brands more than ever – the kind you once upon a time had to grow up to get,” says Brennan. “In my presentation I’ll discuss how and why specific brands are successfully capitalizing on this opportunity, across industries of all shapes and sizes.”

“Most marketers already know the power that women have on the consumer economy, and these days, parents are willing to spend adult-size money on their kids,” Brennan said. “We’ll show what this means for the potential of every consumer brand and business. When done correctly, it means increased brand loyalty and sales, and an entirely new generation of customers.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: Kimpton Hotels & Restaurant Group, Today’s Chicago Woman, MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad. M2W® is produced by PME® Enterprises LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. PME®’s services include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

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All content copyright 2008-2013 PME® Enterprises, LLC. PME®, PME EVENTS, and M2W® are trademarks and servicemarks of PME® Enterprises, LLC.