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bcureful donation check

Members of the board of Bcureful present their donation to the staff of the Tuberous Sclerosis Center at Ann & Robert H. Lurie Children’s Hospital of Chicago.


After attending M2W® in 2011, Julie Scroggins, VP & CFO of family-owned and operated Waukegan Tire and Supply Company in suburban Chicago, was inspired by the women she heard on stage and decided it was time to do something she had been thinking about for a while – she launched Bcureful, a non-profit organization whose mission is to accelerate research towards a cure for Tuberous Sclerosis Complex (TSC) and raise awareness about this genetic disorder that her own daughter had been diagnosed with a few years earlier. She was awarded the Full Circle Award in 2012 which is given to marketers or business leaders who have best demonstrated how the M2W conference has positively impacted their work or has given them the impetus to start something new. In Julie’s case, she created something where once there was nothing. As of today, Bcureful has made contributions to the Comprehensive Epilepsy Center at NYU Langone Medical Center for TSC research and to Lurie Children’s Hospital of Chicago to aid in the development of their new TSC Center. Visit to learn more about TSC and the road to a cure.


“We’ll tap the insights from our new study of three generations of women to show brand marketers how to build stronger, longer lasting connections with women,” said Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide. Oneto will be accompanied by Jim Lucas, Anthem’s EVP, Global Director, Insights and Strategy in their presentation of Anthem Worldwide’s new research at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center.

“The study showed that 82% of women agree that “there will be negative consequences if I don’t take care of my health”, and 74% of them are motivated to be healthy,” according to Oneto. “For these reasons, amongst others, we wanted to better understand what women really want from Health & Wellness across three generations of women, Millennials, Generation X, and Boomers, and how brands can help them realize the benefits, from functional to emotional.

“What we found is that women are open to and are in fact seeking brands to motivate them to be healthy and well so they can reach their goals at any life stage’” Oneto added. We’ll show how brands can partner with women to lead stronger, healthier lives and build market share and long term brand loyalty at the same time.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

And speaking of mobile apps, P&G’s Always has just launched its ‘Always Me™ mobile application–a comprehensive period and ovulation tracker.  The application was designed with input from a select group of women-focused website editors, bloggers and female health experts.  “A key motivator for us was the reality that while all women establish daily routines and different ways to manage their monthly cycles, they are also looking for solutions to help make their lives a little easier,” said Courtney Schuster, Always Global Brand Manager. “In an age where our phones connect us to our family, friends and on-demand content, we created the Always Me mobile app to help women stay connected with their bodies in a current, customizable way.” One of the unique features of Always Me is a personalized question and answer function to address any personal or intimate questions that she may have.  Consumers can submit a question related to their menstrual cycle, and a health professional will provide a timely answer within 24 hours.

Looking ahead, P&G has plans to expand the mobile application to include a wide range of useful information and tips for various aspects of a woman’s life, including skin, hair and beauty care and will continue to evolve the product by listening to consumers—a smart move when it comes to finding success with marketing to women.  “Listening to consumers is the easy part.  Joining the conversations and making changes based on that listening is much more difficult, but can be the lynchpin in engaging women in your brand,” said Ketchum’s Kelley Skoloda during her 2010 M2W® brand panel.

For women, bladder issues appear to becoming part of more mainstream conversations—thanks in part to campaigns from brands such as Poise (recently highlighted in our M2W®-HC™E-ssentials feature of “Campaigns We Love”) and now Medtronic.  In support of Bladder Health Awareness month, Medtronic is extending its national women’s health campaign, Facing Our Moments™ which is designed to encourage women with overactive bladder (OAB) to face their bladder control issues and “reclaim the important life moments that often are missed due to concerns about bladder control.”  This year’s campaign features a series of both fun and educational Girls’ Time Out events during the month of November where women have the opportunity to talk to a bladder health expert and meet other women who suffer from similar conditions. Girls’ Time Out events are being hosted by partner hospitals and clinics in more than 25 cities throughout the country.

The campaign is a partnership between Medtronic and women’s health advocacy groups Accidental Sisterhood Foundation and Women’s Health Foundation. As part of this partnership, Medtronic has provided grants to both foundations to support their activities in connection with this awareness campaign. “Overactive bladder can have a substantial impact on daily living, which often results in a woman’s sense of control and happiness being compromised,” said Cindy Kent, Vice President for Urology, Gastroenterology and Deep Brain Stimulation Therapies in Medtronic’s Neuromodulation business. “Medtronic has seen positive momentum through our awareness campaign, and we want to help more women understand their condition and what they can do to treat it.”

What other brands are becoming part of the conversation between women?  Register now to attend the 7th Annual M2W-The Marketing To Women Conference.

Doctor consulting female patientHysterectomy is the second most frequent major surgical procedure among reproductive-aged women (after c-sections) and according to a new poll by HysterSisters, an online community providing woman-to-woman support for gynecological health issues/concerns, 53 percent of women who had hysterectomies did not seek second opinions before scheduling their surgeries.

To encourage women to seek second opinions before a hysterectomy or any life-changing surgery, HysterSisters founder Kathy Kelley created Give Me a Second, a new awareness campaign with an online video and website at “Second opinions can do three important things for any woman facing a major decision about any surgery, not just hysterectomy,” says Kathy Kelley, who started HysterSisters in 1998 after her own hysterectomy. “They can give you new information, a new perspective or peace of mind. Every woman deserves a second opinion.”

Especially for women facing gynecological health concerns or disease, second opinions may result in fewer invasive surgeries, fewer hysterectomies, an increase in alternative treatments and improved quality of life for women. Kelley says by asking more questions and getting second opinions, women become respectful partners with their doctors and improve the quality of their care and their outcomes. “Give Me a Second wants women to know it’s okay to talk to more than one doctor,” she says. “In fact, it’s good for your health.”

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