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Bridget Brennan, CEO of Female Factor and author of Why She BuysGlobally acclaimed speaker and marketing to women expert Bridget Brennan, author of Why She Buys, and CEO of Female Factor, will examine the new phenomenon of cross-generational brand loyalty, and explain the global demographic shifts driving this trend at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center

“Kids are now engaged in adult activities and adult brands more than ever – the kind you once upon a time had to grow up to get,” says Brennan. “In my presentation I’ll discuss how and why specific brands are successfully capitalizing on this opportunity, across industries of all shapes and sizes.”

“Most marketers already know the power that women have on the consumer economy, and these days, parents are willing to spend adult-size money on their kids,” Brennan said. “We’ll show what this means for the potential of every consumer brand and business. When done correctly, it means increased brand loyalty and sales, and an entirely new generation of customers.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: Kimpton Hotels & Restaurant Group, Today’s Chicago Woman, MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad. M2W® is produced by PME® Enterprises LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. PME®’s services include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Women Make 58% Of Online Purchases

Regan Mik, Senior Planner, Planning & Activation, The Pert Group “Women are starting to dominate the digital world,” according to Regan Mik, Senior Planner, Planning & Activation, The Pert Group. “I’ll show brand marketers how to optimize their touchpoint communication strategy and get more women engaged with their brands in our workshop at the 9th Annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center.”

“Women make 58% of online purchases,” Mik added. “They are more likely than men to purchase tablets, laptops, and smartphones. They are also more engaged online than men and visit more social and community sites. Why? Not only are women interested in staying connected with their friends and family, but they are using technology to stay in touch with the world – including brands.”

“Brands need to consider women’s technology and social media behavior when it comes to their marketing initiatives,” Mik said. “The brands who attend my workshop will be immersed in the new digital world of women and will learn how to apply it by uncovering the best ways to talk to women and which touchpoints to pursue.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International and Anthem!; Workshop Sponsors: The Pert Group, TRIS3CT and Insights in Marketing; and Showcase Sponsors: Female Factor, Snippies and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

silverstein Michael Silverstein, Senior Partner at The Boston Consulting Group, will present findings from his most recent book, Women Want More, at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center.

"A quiet economic and social revolution is taking place,” according to Silverstein. "There may be no violence in the streets, but there is upheaval in the workplace, turmoil in the home, radical change in the marketplace, and a struggle for influence in government and society as a whole. It is a revolution of, by, and for women – driven by a desire for more: for ongoing education, better ways to nurture themselves and their families, increased success as executives and entrepreneurs, higher earnings, and for better ways to manage and leverage their accumulated wealth.”

“It is a revolution of dissatisfaction where women are using their checkbooks to vote ‘no’ on large sectors of the economy, including financial services, consumer electronics, consumer durables, and healthcare. They are saying: ‘You don’t understand me,’ ‘There are too many demands on my time,’ ‘I have an overwhelming share of household chores and a full-time job,’ ‘Help me or I’ll find another provider.’"

Understanding women and their true motivations will help the marketers at M2W® build more and better business with women. Study after study has shown that women are the dominant drivers of our consumer economy,” said Nan McCann, M2W® producer. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. They attend,” according to McCann, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Carmichael Lynch, Carmichael Lynch Spong, PMP, General Growth Properties, PepsiCo WIN, The Hunter Miller Group, GfK Roper Consulting NA; Workshop Sponsors: YWomen, Anthem!, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer and Trek Women; Video Journalism Resource: Snippies; Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

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All content copyright 2008-2013 PME® Enterprises, LLC. PME®, PME EVENTS, and M2W® are trademarks and servicemarks of PME® Enterprises, LLC.