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Last week, Madison Square Garden was home to the reboot of a 40-year old game that started women’s basketball on its path to high-profile college and pro sport. Fans who went to see UConn play St. Johns in the 9th Annual Maggie Dixon Classic were treated to Queens and Immaculata Colleges facing off in a rematch of the first women’s basketball game that was ever played at Madison Square Garden, and some say a defining point in women’s basketball. Past WNBA President (and past M2W® speaker) Donna Orender, who was a freshman on the Queens team and played in that historic game, was on hand, as were M2W® friends Hilary Shaev (WNBA Marketing VP) and Laurel Richie, current President of the WNBA and M2W® 2014 You Take the Cake Best Speaker Award winner.

College Freshman Lauren Hill was diagnosed with an inoperable brain tumor just months after signing with Mount St. Joseph University’s Division 2 basketball team. When long-time M2W® Conference friends the WNBA heard about her wish to play just one game, they rallied to support her. An inspiring young lady, and a great example of a brand doing well by doing good.

Summer weather is here – have you gotten out your bicycle to get fit, commute to work, or just for fun? M2W® 2011 sponsor Trek Women surveyed attendees at the conference and 95% said they’re planning to purchase a new bike in the future, and more than a third said it would happen in the next year.

Trek Women’s Leslie Prevish (she was a panelist for the Marketing Sports to Women session at M2W®, and prior to Trek she was the Women’s Outreach manager at Harley-Davidson – she really knows her wheels!) says if you do buy a Trek in near future, you can get a free pump! Not sure which model to choose? Their Women’s Collection can help narrow down your Women’s Specific Design choices. Or go to the main Trek Bikes site for details on all the models.

If you missed the announcement at the end of M2W® 2011, Melissa Bass from Wyndham won the Trek FX 7.3 WSD, from Trek Women. Here she is enjoying her new ride:

Melissa Bass of Wyndham on her new Trek

Gives new meaning to the Wyndham slogan “Women On Their Way”!

Our Take the Cake Speaker Award was sponsored by Trek Women, so top speaker Stephen Reily of Vibrant Nation also won a Trek bike. Congratulations Melissa and Stephen, and thank you Trek Women for the generous prizes.

Here are some of the recent marketing-to-women headlines in the news:

Women Influencers Are Susceptible (You Guessed It) to Influence – Influential women are themselves more likely than other women to have their purchases influenced by everything from online reviews to expert endorsements. But they’re not always as swayed by the big names you’d expect and often give more weight to media and media brands than to individuals (AdAge Digital, 5/12/11, login required).

Do Women Bloggers Want to Work with Your Brand? – Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work (eMarketer, 5/16/11).

Up Ahead for ESPN: More Multiplatform Ad Units, Custom Content, Focus on Women – Keep an eye out for more female programming on ESPN’s airwaves. ESPN W, a new content initiative and website that formally launched last month, will be featured heavily in ESPN’s cross-network coverage of the 2011 FIFA Women’s World Cup from June 26 to July 17. It’s also behind a new series of short films, "HERoics," about women’s contributions to the soccer world. The films will debut on ESPN and also air on ABC leading up to the World Cup (AdAge Digital, 5/17/11, login required, scroll to end of article).

Case Study: How Aveda Avoided a Social Promotion Backlash – Beauty company Aveda conducted its first sampling program on Facebook to drive product trial and increase the Facebook page’s "likes," but ran into—then overcame—some glitches along the way (eMarketer, 5/17/11).

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