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bcureful donation check

Members of the board of Bcureful present their donation to the staff of the Tuberous Sclerosis Center at Ann & Robert H. Lurie Children’s Hospital of Chicago.

 

After attending M2W® in 2011, Julie Scroggins, VP & CFO of family-owned and operated Waukegan Tire and Supply Company in suburban Chicago, was inspired by the women she heard on stage and decided it was time to do something she had been thinking about for a while – she launched Bcureful, a non-profit organization whose mission is to accelerate research towards a cure for Tuberous Sclerosis Complex (TSC) and raise awareness about this genetic disorder that her own daughter had been diagnosed with a few years earlier. She was awarded the Full Circle Award in 2012 which is given to marketers or business leaders who have best demonstrated how the M2W conference has positively impacted their work or has given them the impetus to start something new. In Julie’s case, she created something where once there was nothing. As of today, Bcureful has made contributions to the Comprehensive Epilepsy Center at NYU Langone Medical Center for TSC research and to Lurie Children’s Hospital of Chicago to aid in the development of their new TSC Center. Visit Bcureful.org to learn more about TSC and the road to a cure.

Girl Scouts of the USA wants that cookie on your computer to be their cookie. The winners of M2W® 2014’s “These Girls Mean Business” Award yesterday launched their Digital Cookie e-commerce program, designed to let consumers find a local scout who is selling cookies and buy directly from them. As noted in this article, “the number one reason that people don’t buy Girl Scout cookies… (is) because they don’t know a Girl Scout.”

M2W® 2014 Supported Girl Scouts of the USA, and Kelly Parisi, Chief Communications Executive for Girl Scouts, spoke at the closing luncheon about their engagement with the Ban Bossy campaign developed by Sheryl Sandberg. Members of a Chicago-area Girl Scout troop attended the lunch as guests of M2W®, and in a surprise announcement, accepted the annual “This Woman Means Business” award (which was changed for the occasion to “These Girls Mean Business”) on behalf of all the Girl Scouts of the USA, who are making a difference in the quality of our world. M2W® Co-founder Nan McCann mentioned that Juliette Gordon Low, founder of Girl Scouts, once said, “Scouting rises within you and inspires you to put forth your best.” In the Ban Bossy campaign, and in everything they do, Girl Scouts of the USA are putting forth their best.

Who M2W will honor and support in 2015? Register now for the 11th Annual M2W® – The Marketing to Women Conference to find out!

College Freshman Lauren Hill was diagnosed with an inoperable brain tumor just months after signing with Mount St. Joseph University’s Division 2 basketball team. When long-time M2W® Conference friends the WNBA heard about her wish to play just one game, they rallied to support her. An inspiring young lady, and a great example of a brand doing well by doing good.

A message from M2W Speaker Steve Thomas:

It was such a pleasure sharing the Habitat for Humanity story with you at the Women Mean Business! Week Kick-Off Luncheon and M2W Conference in Chicago. I hope you enjoyed the venue, presentations, and networking as much as I did. NanMcCann and her team did a fabulous job of creating a world-class event.

Steve Thomas Habitat for Humanity National Women Build Week
National Women Build Week is going on this week with nearly 300 affiliates across the country. Over 10,000 women participated last year by lending their hearts and their hands to build homes and hope in the communities in which they work and live. You can connect with the exciting and heartwarming Women Build activities by joining our group on Facebook, or visit our blog.

To learn more about ReStores read the article in this month’s Habitat World

If you would like to find out how you can personally get involved in Women Build, contact Lisa Marie Nickerson at lnickerson@habitat.org or (229) 410-7521. Drew Meyer is always ready and willing to answer any questions you might have regarding our ReStores, and he can be reached at dmeyer@habitat.org or (404)-420-6762.

Thanks,

Steve Thomas 
for Habitat for Humanity

image Passchal, past M2W® Sponsor and Speaker and makers of luxury designer bags crafted from leather and recycled tractor inner tubes, has launched a new line of bags with a mission: to help raise funds for the Tuberous Sclerosis Alliance (TSA). The five bags in the Mary Ann Collection are not only stylish and eco-friendly, but 20% of their proceeds will be donated to TSA. Tuberous Sclerosis (TS) is a genetic disorder that causes tumors to form in many different organs, including the brain, lungs and kidneys. Every dollar spent finding a cure for TS will also lead to developments in cancer and epilepsy research.

Why “Mary Ann” as the name for the bag line? The namesake is the daughter of Julie Scroggins of Waukegan Tire, who spoke on the Automotive Panel at M2W® 2011 with Passchal co-founder Ken Kobrick. Scroggins began selling Passchal bags in her family’s tire stores earlier this year, and Scroggins’ daughter – a college student who was diagnosed with TS in 2009 – is a spokesperson for Passchal. The Mary Ann Collection benefiting TSA grew out of that relationship.

"It’s an opportunity to fund research, give people hope, and possibly
in my lifetime see a cure," says Mary Ann.

The findings of a “hot-off-the-press” research study on “purpose-driven marketing” and the launch of a new initiative that focuses on “Cause Consumer Engagement” are at the core of a timely session presented by Kelley Skoloda, Partner, Ketchum and author of Too Busy To Shop with her colleague Melissa Kinch, SVP, Corporate Practice, Ketchum at the 7th annual M2W® – The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.

“CMOs and other senior-level marketers have chosen to spend more money in 2009 and 2010 on cause marketing than ever before. At the last Association of National Advertisers Conference, ‘purpose-driven marketing’ was practically evangelized,” explained Skoloda. “But questions important to marketers remain. How do you achieve true consumer engagement for a brand through cause? What do women consumers say they want versus their actual actions? How do you do it in a way that is good for business as well as good for the cause?”

M2W® attendees can expect answers to those questions and more. As Skoloda says, “This session will highlight actual behavior, the role of influencers and insights for real cause consumer engagement. We’ll draw insights from the 2011 Annual BlogHer Social Media Study.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Ampersand AD, L’Oreal, Kodak, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who control 85 % of all consumer purchasing in virtually every product category. Women mean business and brand growth.”

Skoloda and Kinch will be joined by over 30 other speakers, notably Marti Barletta, President of the TrendSight Group and author of Marketing to Women; Bridget Brennan, CEO, Female Factor and author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers and Wall Street Journal Columnist Jeffery Zaslow, author of The Girls From Ames.

M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, MassMutual, Women On Course, WNBA, NBA, Barbie, Meredith Print Advantage, Collective Bias and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

TanyaCavanaugh In 2009, New Balance marked its 20th anniversary as a partner of Susan G. Komen for the Cure, one of the longest standing partnerships of the cause. Tanya Cavanaugh, VP, Group Account Director, and Matthew Lenig VP, Creative Director, both with Marketing Drive will share with brand marketers an in-depth look at New Balance’s award-winning marketing efforts surrounding the 20th anniversary – at the 7th annual M2W® – The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.

MatthewLenig Cavanaugh explained, “The challenge for New Balance was to be relevant and credible in order to stand out in this ‘sea of pink’ and make an impression on consumers, specifically women ages 25-34.” Lenig added, “This program employed all aspects of the marketing mix to resonate with the target audience, impact the cause and generate unprecedented results. We are looking forward to discussing how these strategies can be successfully applied to other brand marketing programs.” This program has been recognized by the Cause Marketing Forum, the Promotional Marketing Association, and Promo Magazine.

Cavanaugh and Lenig will be joined by over 30 other speakers, notably Marti Barletta, President of the TrendSight Group and author of Marketing to Women; Nan Forte, EVP, Consumer Services, WebMD; Bridget Brennan, CEO, Female Factor and author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers and Wall Street Journal Columnist Jeffery Zaslow, author of The Girls From Ames.

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Ampersand AD, L’Oreal, Kodak, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category. Women mean business and brand growth.”

M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, WNBA, NBA, Women On Course, MassMutual Financial Group and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

Marketing Drive is a leading promotional marketing agency driven to create ideas that generate desire, inspire action, and ultimately create BRAND demand in the minds of consumers, shoppers, and retailers – the vital difference in today’s increasingly commoditized marketplace.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

As we learned during last year’s M2W® Pre Conference Workshop, digital marketing can “convert women from customers to brand evangelists”—which is exactly what Kenneth Cole is hoping to do during this holiday season.  As part of its “BE CAREFUL WHAT YOU WISH FOR” campaign, the popular fashion brand has just introduced its first digital “Wish List” and corresponding iPhone application.  The interactive digital gift registry is designed to allow consumers to easily create and share their personal holiday wish lists with friends and family (including even non Kenneth Cole related items) via email, Facebook and Twitter.  The iPhone app allows users to take their Wish Lists with them, and when near a Kenneth Cole store location, they will receive a reminder on their phones about a Wish List item that remains to be fulfilled.  And for those of us looking for some new gift ideas, the Wish List site includes an “Our Friends” section which gives you a peek at the lists created by Kenneth himself as well as some of his A-list friends.

To encourage giving gifts beyond retail, Wish List users can suggest a contribution to their favorite charity—giving them the opportunity to be bestowed with a ‘Hero’ badge as well as have the company add a link to the organization’s website in an effort to encourage donations and volunteerism (another great marketing to women strategy:  cause marketing).

Lands’ End is providing a way to feel good about shopping and giving this fall with the launch of its FeelGood Campaign.  For every Lands’ End FeelGood sweater purchased, the company will donate signature FeelGood yarn to Warm Up America!, a nationwide knitting charity dedicated to knitting and crocheting blankets for families in need.  Lands’ End expects to donate thousands of pounds of yarn to the charity where volunteers plan to knit or crochet 7″ x 9″ “squares” which will then be connected by Warm Up America! volunteers to make blankets to be distributed to those less fortunate. “We are excited to build upon the success of last year’s campaign.  We were truly impressed by the number of people that embraced the Lands’ End FeelGood initiative and look forward to another successful year,” says Susan Sachatello, Lands’ End CMO.  “By working together, we can all do something amazing by bringing warmth to thousands of families in need this season.”

Lands’ End is just one of many brands choosing to participate in cause marketing campaigns—a strategy that has proven to work well especially with female consumers.  During his 2009 M2W® presentation, Mike Swenson, EVP/CMO of Barkley, stated, “We’ve known for some time that when a brand uses its power for good, consumers respond with their hearts, loyalty and purchases.  No other consumer demonstrates that more than women.”

Pink Soma BraSoma Intimates recently launched a nationwide bra drive to benefit women in need. Through July 28th, 2010, Soma Intimates is collecting new and gently used bras in over 100 Soma Intimates locations. “We’ve learned that thousands of women and girls across the country are in need of bras,” states Laurie Van Brunt, Soma Intimates’ brand president. “A bra is one of the least donated, but most needed items for the homeless and victims of domestic violence. While donating a bra may sound like a small thing, it makes a big difference to women who have to make the choice between putting food on the table and buying a bra.”

The gently used bras will be donated to local women’s shelters and breast cancer support groups. If a donated bra is not wearable, The Bra Recyclers, a textile recycling organization, will recycle the bra components to ensure that no bra ends up in a landfill.  In addition, Soma Intimates will donate more than 1,000 new bras to Dress for Success.  “Dress for Success is grateful for the generous support of Soma Intimates,” states Blair Badenhop, corporate contributions manager of Dress for Success Worldwide. “Hundreds of women will benefit from Soma’s incredible bra donation.”

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