“We’ll tap the insights from our new study of three generations of women to show brand marketers how to build stronger, longer lasting connections with women,” said Kathy Oneto, Vice President, Brand Strategy, Anthem Worldwide. Oneto will be accompanied by Jim Lucas, Anthem’s EVP, Global Director, Insights and Strategy in their presentation of Anthem Worldwide’s new research at the 9th annual M2W® – The Marketing to Women Conference, April 16 & 17, 2013, Chicago Cultural Center.

“The study showed that 82% of women agree that “there will be negative consequences if I don’t take care of my health”, and 74% of them are motivated to be healthy,” according to Oneto. “For these reasons, amongst others, we wanted to better understand what women really want from Health & Wellness across three generations of women, Millennials, Generation X, and Boomers, and how brands can help them realize the benefits, from functional to emotional.

“What we found is that women are open to and are in fact seeking brands to motivate them to be healthy and well so they can reach their goals at any life stage’” Oneto added. We’ll show how brands can partner with women to lead stronger, healthier lives and build market share and long term brand loyalty at the same time.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiative Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

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Gemma Cernuda-Canelles Marti Barletta, author of the seminal book, Marketing to Women, who Time Magazine referred to as “the Chief Rabbi of the Sheconomy”, will interview Gemma Cernuda- Canelles at the 9th annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center. Cernuda-Canelles is the Founder of Peix&Co, the first marketing to women company in Spain. She has recently authored, “Ellas deciden…(Pero ellos todavía mandan)” – or – ”Women decide… (But men run the business)”. It is the first book to be written in Spain, in Spanish, on the topic of marketing to women.

Marti and Gemma’s session will open eyes to the cultural differences of marketing to women in Spain," said Nan McCann, M2W® producer. “Gemma is such a force in the global marketing to women community and always a pioneer in Spain. Her blog, “Ellas deciden” is the first on feminine branding in Spanish. Plus, Gemma writes on branding for many publications and takes part in several radio programs. We’re so fortunate to have her on the M2W® stage this year!”

Marti Barletta “Marti Barletta is the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century,” McCann added. “Marti has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Her Fortune 500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others. Entrepreneurial clients can access her ideas through webinars, self-study seminars and coaching programs.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties AOL Daily Finance, and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Advertising & media industry critic, co-host of NPR’s “On the Media”, Bob Garfield, and co-author with Doug Levy, Founder and CEO, MEplusYOU, of Can’t Buy Me Like, will draw on their newly released book to show brand marketers how authentic customer connections drive superior results in their day one session at the 9th annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center.

Doug Levy and Bob Garfield, co-authors of "Can't Buy Me Like" Garfield explained, “Brands face an apparent choice: slash inefficient advertising, or put blind faith in social media. As the Beatles wrote a half century ago, money can’t buy you love. But in today’s desensitized world, money can’t even buy you like. We’ve entered the “Relationship Era,” where long-term success means creating authentic relationships. This doesn’t mean focusing on social media and blizzards of micro-targeted ads. These tactics, which disguise outdated thinking, often don’t work long term.”

“Where do “authentic customer relationships” come from? Honesty. Values. Purpose. Women in particular are critical,” Garfield claimed. “Because women influence 85% of purchasing decisions, they are key components in tapping the market’s full potential. High-quality products and services are required, but no longer enough. The world is becoming more transparent. You can’t persuade or flatter customers into loyalty, and they are more than data on a spreadsheet.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

i-on-WomenTM Team to Lead Interactive Workshop on How to Better Connect with Women At The 9th Annual M2W® – The Marketing to Women Conference

Insights in Marketing, LLC (IIM), a full-service marketing research consultancy based in the Chicago area, is sponsoring the ninth annual M2W® Conference in Chicago, April 15 – 17, 2013 at the Chicago Cultural Center. The M2W® Conference is the world’s premiere conference on marketing to women. IIM’s experts from the i-on-WomenTM team will share their female-centric insights with conference attendees by hosting an interactive workshop. The workshop will demonstrate how knowing your female target’s psychological profile will lead to more effective marketing.

Why is this important? It’s important because women control more than $7 trillion in U.S. spending, and are the primary decision makers for 85 percent of all household purchases. Yet, according to research by i-on-Women™, only nine percent of women give marketers credit for effectively marketing to “her.”

According to Tinesha Craig, division director of i-on-Women™, “Any marketing campaign that doesn’t effectively connect with women results in both wasted time and money. We’ve put extensive resources into unearthing unique insights about women and we are looking forward to sharing them at M2W®.”

During IIM’s interactive workshop entitled, “I Am More Than My Age & Life Stage: Using Psychological Profiling Better to Understand Her,i-on-Women™ experts will go beyond demographics and stereotypes and delve deeply into the psychological and behavioral dimensions of women to determine why and how they make decisions. Participants will leave the workshop with a clear understanding of how to identify, prioritize and apply meaningful female insights, while avoiding segmentation and targeting pitfalls.

The i-on-Women™ team is dedicated to uncovering valuable insights about women and translating them into more impactful and effective marketing strategies for its clients. Bolstered by a rich set of proprietary insights on women, the i-on-Women™ team leverages a variety of approaches and tools to help its clients better understand and market to women.

The team’s approach and insights are applicable to various industries and products including: financial services; automotive; insurance; wine, spirits and beer; beauty; food and beverage; household goods; durable goods; retail; travel and entertainment; personal care; health and wellness and more.

To learn more about the i-on-Women™ team, visit its webpage.

About Insights in Marketing, LLC:

Insights in Marketing, LLC (IIM) is a full-service marketing research consultancy dedicated to uncovering and translating consumer insights into clear, actionable direction. IIM’s experienced, senior-level consultants leverage creative qualitative and quantitative research techniques to help clients better understand consumers and gain a competitive edge. For more information about IIM, visit the IIM website, blog, LinkedIn, Facebook page and Twitter feed.

About M2W®:

M2W® is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. . Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising; conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; event marketing and promotion; event production and management.

Fatima Whitaker, Whitaker International “Statistics and demographics, alone, do not tell us about women’s style preferences,” according to Fatima Whitaker, President and Founder, Whitaker International. “We’ve developed a unique methodology and approach to conventional marketing to help brand marketers better communicate with women everywhere. Our method has evolved beyond the stats to a total new vision of defining consumers by style rather than fashion, age and income which we’ll demonstrate in our session at the 9th Annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center.”

Inge Lehmann, Whitaker International “In our presentation we’ll introduce the most important global lifestyle segments and how to anticipate women’s needs and aspirations accordingly,” stated Whitaker, who will be accompanied in the presentation by Inge Lehmann, Partner, Whitaker International. “We’ll show how to create and develop products and concepts specifically targeting women’s lifestyles, values, behaviors and choices.”

“Women today are faced with an unprecedented breadth of choices ranging from how they want to live their lives to the products that they want to purchase,” Whitaker explained. “Our presentation will be packed with practical ideas generated by our methodology to help brands improve their marketing to women and keep up with the evolution of women’s lifestyles in a global economy.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Conill Associates, Willoughby Design, Whitaker International, House Party and Anthem!; Workshop Sponsors: Iron Girl, The Pert Group, TRIS3CT and Insights in Marketing; and Showcase Sponsors: Liefscript, Female Factor, Snippies and Carolina Pad.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on events. PME® offers a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.

Women Make 58% Of Online Purchases

Regan Mik, Senior Planner, Planning & Activation, The Pert Group “Women are starting to dominate the digital world,” according to Regan Mik, Senior Planner, Planning & Activation, The Pert Group. “I’ll show brand marketers how to optimize their touchpoint communication strategy and get more women engaged with their brands in our workshop at the 9th Annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center.”

“Women make 58% of online purchases,” Mik added. “They are more likely than men to purchase tablets, laptops, and smartphones. They are also more engaged online than men and visit more social and community sites. Why? Not only are women interested in staying connected with their friends and family, but they are using technology to stay in touch with the world – including brands.”

“Brands need to consider women’s technology and social media behavior when it comes to their marketing initiatives,” Mik said. “The brands who attend my workshop will be immersed in the new digital world of women and will learn how to apply it by uncovering the best ways to talk to women and which touchpoints to pursue.”

About M2W®:

M2W®, part of Women Mean Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.

The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction.

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International and Anthem!; Workshop Sponsors: The Pert Group, TRIS3CT and Insights in Marketing; and Showcase Sponsors: Female Factor, Snippies and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Automotive, Packaged Goods and Financial Services Included In Early Categories

Marketing executives from Fortune 500 companies GM, Kimberly-Clark, and TIAA-CREF have already registered to attend the 9th Annual M2W® – The Marketing to Women Conference, April 15 – 17, 2013, Chicago Cultural Center. According to Jacinta Devlin, M2W® project manager, “They attend to learn how to increase their sales to women – who control 85% of all consumer purchasing in virtually every product category.”

“At M2W® they get the latest marketing to women research, case studies, workshops and peer to peer learning opportunities,” Devlin explained. “They learn what works and why. They learn how to use new techniques on every marketing channel from traditional media, PR and point of sale to newer channels like mobile and social media. It’s all designed to help them refine and improve their marketing to women efforts, which in turn helps them build better marketing ROI and brand equity.”

Devlin added, “Other early registrations include Harley-Davidson, Kimpton Hotels, BlogHer and the American Diabetes Association. It shouldn’t really be that surprising that so many different categories attend M2W®. They all recognize that women are the dominant force in consumer purchasing. After all, in the US women spend over $7 trillion annually plus they spend over $20 trillion globally. And everyone expects those figures to just keep growing.”

About M2W®:

M2W®, part of Women Meant Business!™ Week, is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International and Anthem!; Workshop Sponsors: TRIS3CT and Insights in Marketing; and Showcase Sponsors: Female Factor, Snippies and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.

About PME® Enterprises, LLC:

PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising; conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; event marketing and promotion; event production and management.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Jody DeVere, CEO, AskPatty.com Long-time M2W supporter and speaker Jody DeVere, CEO, AskPatty.com, a leader in marketing-to-women in the automotive category, was named ninth annual Aftermarket Woman of the Year by The Car Care Council Women’s Board (WB). The announcement was made at the 2012 Women’s Board reception, Tuesday, Oct. 30, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.

The Women of the Year awards are administered by the WB Career Leadership Committee. The Woman of the Year is chosen based on her longevity in the aftermarket, her career accomplishments, her leadership capabilities and dedication to the automotive aftermarket industry. Female Service Shop Owner of the Year is given to an outstanding woman that has a proven record of excellence in the automotive service industry. The Woman of Promise is given to a woman who has shown potential in her aftermarket career.

Jody has been active in the industry for nine years after 25 years of achievement as an entrepreneur focused on sales and marketing leadership. She created a multi-level platform which provides automotive education to women consumers featuring askpatty.com, blogging, video, radio and TV appearances and more. She has created or participated in many programs dedicated to aftermarket education including a panel of more than 50 women automotive experts, a training and certification program, a partnership between the Girl Scouts of America and AutoTEX Pink Wiper blades and more.

Jody has held many leadership roles, such as president of Women’s Automotive Association International, where she is currently treasurer/secretary and spokesperson on car care and safety for the Rain-X, division of Shell Oil and Mobil 1 Motor Oil, division of Exxon/Mobil. She has won many awards for her achievements and is an active member in a number of automotive organizations including the WB.

(photo courtesy aftermarketnews.com)

Pepper Miller, President, The Hunter-Miller Group Pepper Miller, President of The Hunter-Miller Group, co-author of What’s Black About It?, and author of the new Black (Still) Matters In Marketing was voted best speaker by the SRO audience of Fortune 1000 brand marketing executives at the 8th Annual M2W® – The Marketing to Women Conference, April 24 & 25, 2012, Chicago Cultural Center. Miller originally won the award at M2W® 2005.

Miller won the “M2W® 2012- You Take The Cake” best speaker award for her presentation on what it means to be a black woman in America today. Highlights of her presentation included:

■ The definition of the black family is changing: While 73% of all black births are to single moms, this doesn’t mean they are bad moms.

■ A new generation of young, single, accomplished and childless black women are breaking the stereotypes about black women today.

■ Many black women are delaying, or forgoing, childbearing at a higher rate. In 2008, 39.1% of black women 20-34 had no children vs. 34.3%, childless women in 2003.

■ The Internet is not necessarily an equalizer: Although black women are all over the net, they tend to congregate and share their stories in relevant online communities that make up the powerful, yet under the radar, black social network and black blogosphere.

“Once again, Pepper eloquently and compellingly presented insights on black women that could be game changers to anyone charged with creating successful outcomes in any commercial, political or social enterprise,” said Nan McCann, M2W® producer. “As one attendee wrote in an exit survey, “She really brought the message home.” We were so proud to have Pepper in the 2012 program, and we’re thrilled to present her with the best speaker award.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. “They attend,” McCann said, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W®, part of Women Mean Business Week, was presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, DeVries, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, Redbean Society, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. M2W® 2012 Proudly Supported Habitat for Humanity International.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

A message from M2W Speaker Steve Thomas:

It was such a pleasure sharing the Habitat for Humanity story with you at the Women Mean Business! Week Kick-Off Luncheon and M2W Conference in Chicago. I hope you enjoyed the venue, presentations, and networking as much as I did. NanMcCann and her team did a fabulous job of creating a world-class event.

Steve Thomas Habitat for Humanity National Women Build Week
National Women Build Week is going on this week with nearly 300 affiliates across the country. Over 10,000 women participated last year by lending their hearts and their hands to build homes and hope in the communities in which they work and live. You can connect with the exciting and heartwarming Women Build activities by joining our group on Facebook, or visit our blog.

To learn more about ReStores read the article in this month’s Habitat World

If you would like to find out how you can personally get involved in Women Build, contact Lisa Marie Nickerson at lnickerson@habitat.org or (229) 410-7521. Drew Meyer is always ready and willing to answer any questions you might have regarding our ReStores, and he can be reached at dmeyer@habitat.org or (404)-420-6762.

Thanks,

Steve Thomas 
for Habitat for Humanity

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All content copyright 2008-2013 PME® Enterprises, LLC. PME®, PME EVENTS, and M2W® are trademarks and servicemarks of PME® Enterprises, LLC.