The panel “Check the Label: Women and Nutrition Info”, moderated by Amy Colton, EVP, Current, will explain where women are searching and finding trusted nutrition information on-and-offline, during the 8th Annual M2W® – The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center. Tropicana and Quaker will joined by brand nutrition experts, Janet Helm, MS, RD, Chief Food & Nutrition Strategist, N.A., Weber Shandwick, and Melissa Joy Dobbins MS, RD, CDE, Founder, Sound Bites, Inc.

Colton said, “Women seek nutrition information at every stage of life. Further, the sources of nutrition marketing and brands with good-for-you product portfolios have exponentially grown. We’ll share research on where women are searching and how local brands from PepsiCo are activating on these insights and engaging new consumers.“

“Turning research into new customers is always a hot topic with all the marketing and agency execs at M2W®,” according to Nan McCann, M2W® producer. “With the explosion of digital and social media, and all the new communications tools like smart phones and tablets, it’s become an even more critical skill for every brand.”

“After all, understanding women and acting on that information will help everyone at M2W® build better business with women in virtually every product category. Study after study has shown that women are the dominant drivers of our consumer economy,” McCann added. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. “They attend,” McCann said, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.