Marti Barletta, author of Marketing to Women Marti Barletta, whom Tom Peters calls “the First Lady of marketing to women,” will get the inside scoop on Intimacy, a nine-figure retail success from Founder/CEO Susan Nethero, aka ‘The Bra Whisperer’ during a main stage session at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center.

“Susan says 85% of women are wearing the wrong size bra,” stated Barletta. “We’ll find out how so many women can be so wrong. We’ll examine Susan’s original inspiration for Intimacy. What gaps in the market did she see? Why did she think the concept would be such a success? What kind of research did she do?” Barletta is founder of The Trendsight Group and author of Marketing To Women and PrimeTime Women. Susan is a frequent guest on “The Today Show”, “Dr. Oz” and “The Rachael Ray Show”, and has made numerous guest appearances on “The Oprah Winfrey Show”.

Susan Nethero, The Bra Whisperer“If anybody gets marketing to women, it’s Susan,” Barletta added. “She founded Intimacy after almost 20 years as a marketing professional and executive at Marketing Corporation of America, Time Inc., Xerox and Dow Chemical. Her 18 stores are located in some of the ritziest addresses in America. We’ll learn who shops at Intimacy and what makes women stand in line for hours just for an Intimacy fitting. From a marketing point of view it’s a fantastic case study. Plus, we’ll have a lot of fun.”

“Understanding women and their true motivations will help all the marketers at M2W® build more and better business with women in every product category. Study after study has shown that women are the dominant drivers of our consumer economy,” according to Nan McCann, M2W® producer. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. “They attend,” according to McCann, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.