Pepper Miller, author of "Black (Still) Matters In Marketing"  Pepper Miller, author of the soon-to-be released Black (Still) Matters In Marketing and Kathy Oneto, vice president of brand strategy for Anthem Worldwide, the brand development division of Schawk, will be among the marketing to women leaders speaking at The 8th Annual M2W® – the Marketing to Women Conference.

Miller, who is also co-author of What’s Black About It? and President of The Hunter-Miller Group, will speak on “Black (Still) Matters in Marketing – Black Women: Diverse, Strong, Moving Forward and Under the Radar”. She explained, "My session will elevate marketer’s understanding of black women. It will increase their cultural IQ and show them how to connect with this valuable consumer segment in a relevant way. To do that, I’ll present a mosaic picture of black America and offer a deeper and more intimate look at the evolving concept of what it means to be a black woman today."

Kathy Oneto, VP Brand Strategy, Anthem Worldwide Oneto’s presentation, "Marketers Are From Mars, Women Are From Venus: Marketing to The True Motivations of Three Generations of Women", will address how marketers can more powerfully market to women in a way that is consistent with their desire to set their own course and follow their own motivations whether they are Millennials, Generation X, or Baby Boomers. Based on a recently conducted study, Oneto will share the surprising insights that were consistent across these generations.

M2W® takes place April 24 & 25, 2012 in Chicago, and is part of Women Mean Business! Week. Visit the M2W® website to see the full roster of speakers and sponsors.

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