A recent study by WomanWise – an insight consulting firm specializing in marketing brands to women – finds that in this time of economic uncertainty and global conflict, The American Dream has not gone away, but it has changed… especially for women.

WomanWise’s new multi-generational study of 800 women across the U.S. reveals how they are recalibrating the American Dream. But what’s replaced the quest for fame, fortune, knights in shining armor and white picket fences, and what does it mean for American businesses? Download the executive summary or check out ForbesWoman’s take on the topic.

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