“Give (women) a way to customize their experience with the brand,” says Kara Forney, Social Engagement Manager at Paine PR, who spoke with Aliza Freud of SheSpeaks at the 7th Annual M2W – The Marketing to Women Conference, on P&G’s Future Friendly campaign. In these Snippies interviews, filmed at the event April 13 & 14, 2011 at the Chicago Cultural Center, Kara talks about how women responded to the Future Friendly products and what she hopes other M2W attendees can learn from the campaign.


We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!