How can a man write a book about women and friendship? Very well, it turns out. “I approached it like a reporter, since it is a subject I don’t know firsthand, and asked a lot of questions,” said author and Wall Street Journal columnist Jeff Zaslow, during his presentation at M2W – The Marketing to Women Conference. He spoke on how he came to write his most recent book, The Girls From Ames – A Story of Women and Friendship, and remarked on the differences between men and women when it comes to relationships with their friends.



Jeff’s next book The Magic Room – A Story About The Love We Wish For Our Daughters, is due for publication in early 2012. We’ll be posting additional video from M2W all week, so be sure to check back for more great interviews!