Vibrant_Nation_book_cover “Marketers interested in women understand why the Boomer woman matters. She represents the healthiest, wealthiest, best-educated generation of women in history. But marketers haven’t always known how to market to this valuable and fast-growing demographic,” according to Stephen Reily, Founder of, outlining his upcoming presentation for the 7th annual M2W® – The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.

“Marketers at M2W® will learn how—and how not—to succeed in winning business and market share with this valuable consumer. I’ll draw on research, insights and case studies from the real-life activity and experience at the Vibrant Nation online community, which,” Reily explained, “is the leading online community for women 50+.”

“Vibrant Nation has hosted more lifestage-related conversations among Boomer women than any other. We’ve conducted countless surveys on the interests and buying patterns among women 50+. We’ve partnered with advertisers to learn what makes these Boomer woman talk, click – and buy. I’ll share all these insights in my presentation.” Reily is co-author of Vibrant Nation: What Boomer Women 50+ Know, Think Do & Buy, which he will give to everyone attending M2W®.

“M2W® is annually attended by Fortune 1000 senior brand marketing executives who target women,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Ampersand AD, L’Oreal, Kodak, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who control 85 % of all consumer purchasing in virtually every product category. Women mean business and brand growth.”

Reily will be joined by over 30 other speakers, notably Marti Barletta, President of the TrendSight Group and author of Marketing to Women; Kelley Skoloda, Partner/Director, Global Brand Marketing Practice, Ketchum, and author of Too Busy To Shop: Marketing To Multi-Minding Women; and Wall Street Journal Columnist Jeffery Zaslow, author of The Girls From Ames.

M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and Hoffman York; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: or call 860.724.2649 x11. M2W® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.