The General Motors Women’s Retail Network is launching a scholarship program to encourage women to consider a career in automotive retail.  The GM Women’s Retail Network Dealer Development Scholarship is intended for women who are enrolled in undergraduate, graduate and non-traditional educational institutions that offer degrees in the automotive retail field.  Several scholarships worth up to $5,000 each will be available beginning in 2011.  “GM was the first automaker in the industry to establish a program to actively recruit women into the automotive retail field as part of our efforts to increase the number of women dealers in our network,” said Marina Shoemaker, director, GM Women’s Retail Network.  GM hopes this scholarship program might help influence more women to consider careers as general/executive managers or owner/operators of a GM dealership.

“It’s a well-known fact that women influence the majority of automotive purchasing decisions, which is creating more career opportunities for women in automotive retailing,” said Karen Miskimins, of Hardin Chevrolet in Hardin, Mont., and a member of the GM Women’s Dealer Advisory Council.  “We’re excited about being able to help women further their education in this area so they’re prepared to walk through the doors that are being opened to them.”