Women-Drivers.com, a consumer review website that connects women to women-friendly car dealerships, recently released its semi-annual 2010 report showing the top auto brands as rated by women’s dealership reviews. The report was created by tracking thousands of consumer reviews with regards to a woman’s purchasing, browsing and service experience at car dealerships throughout the U.S. Top five overall brands of excellence include Mercedes, Jeep, Lexus, BMW and Chrysler. Other categories and their top five honorees (a complete list is available at www.women-drivers.com)
Top 5 Brands for Purchasing Experience
Mercedes and Dodge (tied for first)
Top 5 Brands for Browsing Experience
Top 5 Brands for Service Experience
BMW and Mercedes (tied for second)
“Car manufacturers and dealerships that highly engage and support women during the purchase process are placing themselves in a strong position to convert more browsers to buyers, and, to get more referrals—all translating to increased sales. Credit the top performing brands; clearly these companies and dealerships are doing a great job with customer engagement “, says Anne Fleming, president & car buying advocate of the Women-Drivers.com.