As our summer days make way for the brisk fall air, we asked Doris Walsh, owner of Paramount Market Publishing, Inc., to give us three must-read marketing books we need to add to our end-of-summer reading list.  “These books are fun and evocative,” says Walsh.

The Art of the IdeaThe Art of the Idea and How It Can Change Your Life, John Hunt
The Art of the Idea provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides a lifeline to those who find themselves stuck in a rut. This creating thinking insight is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust your instincts, endure initial ridicule, and practice thinking as a team sport.


BrandAboutBrandAbout:  A Seriously Playful Approach for Passionate Brand-Builders and Merchants, Andrea Syverson
BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes—from startups to Fortune 500s—with more than 40 creative homework exercises that can be customized to their unique needs and applied over and over again.

Refocusing Focus Groups:  A Practical Guide, Robert Morais
A quick, but seriously helpful guide to the best practices for planning, designing, conducting and interpreting focus groups that draws upon techniques from psychology and anthropology.

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