Piplerlime ShoesPiperlime, the online shop for shoes, apparel, handbags and jewelry, is the newest retail sponsor of Lifetime’s Project Runway for season 8.  “Project Runway captures the heart of fashion lovers everywhere.  We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” said Jennifer Gosselin, general manager of Piperlime.  “Piperlime is excited to be part of this celebration of creativity.”

As part of the collaboration, Piperlime has redesigned the series’ “Accessories Wall” by painting it their signature green and loading it with fashionable accessories for the designers to choose from to complete each challenge. They will also feature a shopable version of the “Piperlime Accessories Wall” on piperlime.com, giving customers a chance to buy the items featured on the show.  “We love shoes.  We adore accessories.  So it is especially meaningful that this partnership showcases that part of our brand’s heritage,” Gosselin continued.  Each week, Piperlime will also have exclusive video content from Project Runway, offering behind-the-scenes insight from each week’s challenge winner. The season’s winning designer will have a chance to design and sell an exclusive collection on piperlime.com.

The new season of Project Runway debuts on Thursday, July 29th on Lifetime.