Pitcher of Crystal Light LemonadeThis summer, Crystal Light is making a splash as a title sponsor of the 2010 Lilith Tour, the festival celebrating women in music that began its U.S. tour last weekend.  Crystal Light will be at all the tour stops sharing new Crystal Light Pure Fitness, a low-calorie fitness drink mix with no artificial sweeteners, flavors or preservatives.  “Staying hydrated is important when heading to outdoor festivals like Lilith,” said Mary Garris, senior associate brand manager, Crystal Light, Kraft Foods. “Crystal Light is all about water – and the great flavor of Crystal Light drink mix helps women enjoy drinking the water they need.  We are excited to be a part of Lilith as a title sponsor and to share Crystal Light with concert-goers all summer long.”

At all U.S. tour stops, Crystal Light will be in Lilith Village bringing fans a “Refreshing Oasis” where they can get out of the sun to relax and rejuvenate with cooling mist and massage chairs.  Once there, they can also enjoy free samples of Crystal Light Pure Fitness.  In addition to offering a refreshing onsite experience to help concert-goers stay hydrated as they enjoy the show, Crystal Light is hosting pre-concert tailgating events in select cities where women can enjoy music, fun and prizes, and stock up on summer essentials for a day at Lilith or whatever they have planned.