Who has the biggest influence on a woman’s fashion style?  According to the results of a recent study by CheapToday.com, an online shopping network, best friends, moms and siblings hold way more clout than celebrities.  Asked “Who has been the person(s) in your life that has the most influenced your fashion style?”, the responses broke down as follows:

  • 32% responded that their best friends most influenced their fashion style. These included friends developed while growing up and current relationships.
  • 22% responded that the parents (mother and/or father) most influenced their fashion style. Most respondents indicated that their mother played a larger role in influencing their style.
  • 11% responded that their siblings (sisters and/or brothers) most influenced their fashion style. In particular, older siblings played a major influence in their fashion sense.
  • 9% responded that their favorite entertainers most influenced their fashion style. These included current celebrities such as Rihanna and Jennifer Aniston as well as classic looks represented by Grace Kelly and Jacqueline Kennedy Onassis.
  • 26% responded that an influence other than those listed above was most responsible for influencing their fashion style. These included their spouses, teenage children, and co-workers.

“It’s interesting to see that the historical and current influences on women’s fashion and style remain primarily within their friends and family relationships, with media and entertainment influences less of an impact than perhaps generally thought”, said Chris Hill, president & CEO of CheapToday, Inc.

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