Hyperion and Glamour magazine have entered into a strategic publishing partnership that draws on each company’s promotional and marketing strengths to reach and cater to women readers.  This collaboration begins with three books to be published in 2011 and 2012—both Hyperion and Glamour will support the books with multi-tiered publicity and marketing campaigns.  “I’m excited to be launching Glamour‘s first multi-book partnership, and even more excited to be doing it with Ellen Archer and her smart, fast-moving Hyperion team,” says Cindi Leive, editor-in-chief, Glamour.  “We see real potential in our partnership — and with the range of these three books, which cover food, love, relationships, self-esteem, and so many of the other building blocks of young women’s lives.”

Hyperion and Glamour plan to promote the books with targeted campaigns, utilizing both traditional and new media and marketing methods including national media, regional tours, strategic partnerships, advertising, contests, videos, social networking, and other digital initiatives.

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