The 6th Annual Marketing to Women Conference’s “You Take the Cake” award was given to Garry Rosenfeldt, Midas International’s Director of Marketing Research. The award is annually presented to the speaker rated highest by M2W®’s audience of senior brand market executives. Rosenfeldt won for his case study “From Hostile to Loyal: Midas International’s Customer Experience Transformation” at this year’s M2W® held April 21 & 22 in Chicago’s Cultural Center.

“In addition to Rosenfeldt, M2W® featured forty other speakers,” according to Nan McCann, M2W® producer. “The conference is designed to help brands improve their sales and marketing to women. Garry’s study showed how marketing research at Midas lead the way to a corporate-wide policy shift toward designing, implementing and sustaining a superior customer experience that not only addressed the needs of the woman consumer, but lifted the entire brand along the way.”

“The only thing more difficult than building a new brand is changing an existing one,” McCann explained. “This is especially true for companies that operate in a category where the perception among women can range from skeptical to downright hostile. Garry showed how to do it in a session that covered every aspect of marketing from research right on through to customer interaction at the retail level.”

“Other top rated speakers,” McCann continued, “included Tracy Chapman of Just Ask A Woman who showed how to get beyond the Half Truths women tell market researchers, Amanda Stevens of Splash Consulting in Australia talked about marketing to women ‘down under’, Bridget Brennan of Female Factor revealed five trends driving women consumers worldwide and Donna Orender, President of the WNBA brought the audience to its feet with her impassioned closing keynote about empowering our girls.”

In addition to the stars onstage, M2W®’s audience was filled with brand teams and marketing executives from companies and brands as diverse as GM, J & J, Brown-Forman, Kraft, MasterCard, GlaxoSmithKline, Reebok, SCA Tissue, ESPN, Genworth Financial and Burton Snowboards. “Smart brands attend M2W®,” McCann added, “because they know that women control or influence 85% of consumer purchasing in almost every single product category — from autos to electronics to pharmaceuticals to video games and everything in between.”

M2W® was presented by Associate Sponsors: Harbinger, Barkley, JSH&A, Booz & Co., Ketchum, imc2, House Party, Memorex, Olson and SheSpeaks; Workshop Sponsors: Jane Out Of the Box, Affina, Girl Approved and Shutterfly; Showcase Sponsors: Carolina Pad, Kodak, BigTent, Bee Leaf Bags, The 85% Niche, h2O Spring Water, WNBA, Splash Consulting, Martha Stewart Living Omnimedia, Just Ask A Woman and Win/Win Radio; Video Journalism Resource: Snippies; Affiliate Sponsor: Chicago AMA.

For complete conference information visit: or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.