Marti Barletta — who literally wrote the book, Marketing to Women— will keynote day two of M2W® – 6th Annual Marketing to Women Conference with a list of ten things marketers can do to build business without increasing their budgets. “Marketing to women,” Barletta explained, “is all about market share. Women are already the dominant buyers in the consumer economy, this is about building competitive advantage.” M2W® will be held April 21 & 22 in Chicago’s Cultural Center.

I’ll present pragmatic techniques and a check list of tips and tactics brands can immediately execute to grow their market share with their current budgets.” Barletta continued, “The point is if you can get more out of every single dollar spent on sales and marketing by targeting women, why you wouldn’t do that? For example, women are already buying the most cars, targeting women is about getting them to buy your brand of car.”

In addition to Marketing to Women, which has been translated into 17 languages and is currently in its second edition, Barletta has also authored Trends with Tom Peters and PrimeTime Women. She is an internationally acclaimed marketing to women expert who has provided insight and expertise to a variety of industries worldwide.

At M2W® she’ll be joined by over 40 other speakers, notably Kelley Skoloda of Ketchum, Jess Walton of Memorex, Aliza Freud of SheSpeaks, Bridget Brennan of Female Factor, Garry Rosenfeldt of Midas International, Mary Lou Quinlan of Just Ask A Woman, Jeff Weiss of Harbinger, Renita Van Dusen of Affina, Kristi Maynor of imc2, Jonni Hegenderfer of JSH&A, Janet Ryan of Shutterfly, Michele DeKinder-Smith of Jane Out of the Box, Jennifer Cawley of Barkley, Kitty Kolding of House Party and Matthew Egol of Booz & Co.

M2W® will be attended by marketing executives and brand teams from companies as diverse as GM, Johnson & Johnson, Brown-Forman, Kodak, Mary Kay, MasterCard, Whirlpool, Reebok, Aetna, ConAgra, Estee Lauder, Genworth Financial and Ubisoft. “Smart brands attend,” according to Nan McCann, producer of M2W®, “to catch up on the latest marketing to women case studies, research and techniques and to connect with other senior marketers both on stage and in the audience who face the same challenges they do.”

M2W® is presented by Associate Sponsors: Harbinger, Barkley, JSH&A, Booz & Co., Ketchum, imc2, House Party, Memorex, Olson and SheSpeaks; Workshop Sponsors: Jane Out Of the Box, Affina, Girl Approved and Shutterfly; Showcase Sponsors: Carolina Pad, Bee Leaf Bags, The 85% Niche, h2O Spring Water, Just Ask A Woman, WNBA, Martha Stewart Living Omnimedia, Splash Consulting, Kodak and Win/Win Radio; Video Journalism Resource: Snippies; Affiliate Sponsor: Chicago AMA.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x15. M2W® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.

Click here to purchase a copy of Marketing to Women: How to Increase Your Share of the World’s Largest Market on Amazon.com.

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