“If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle.” So begins Bridget Brennan’s new book, Why She Buys: The New Strategy For Reaching The World’s Most Powerful Consumers, called “essential reading” by the Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business.” Brennan’s book is the basis of her presentation at the 6th Annual M2W®– The Marketing to Women Conference, April 21 & 22 in Chicago’s Cultural Center.

“The opportunities are enormous for brands that understand where women are going,” according to Brennan.  “My session will cover the most important macro trends driving female consumers, which are key to determining their wants and needs. From more women in the labor force to delayed marriages, high divorce rates, more time spent as “singletons” and an aging population.  Given the fact that women account for 80% of all purchasing, it’s kind of a mystery why more execs don’t get marketing to women.”

Brands as diverse as GM, iVillage, Brown-Forman, Kodak, Mary Kay, MasterCard, Whirlpool, LifeScript, Aetna, ConAgra, Estee Lauder, Genworth Financial and Ubisoft will attend M2W®. “Smart brands attend,” according to Nan McCann, producer of M2W® “to catch up on the latest marketing to women case studies, research and techniques and to connect with other senior marketers who face the same challenges they do. ”

“M2W® also includes a full roster of special events designed to facilitate peer-to-peer learning between the brand marketing executives in attendance, and between the speakers and sponsors.” McCann added,” At this conference people make connections that are immediately valuable to their work, sometimes they make friendships that could last a lifetime.”

M2W® is presented by Associate Sponsors: Harbinger, Barkley, JSH&A, Booz & Co., Ketchum, imc2, House Party, Memorex and SheSpeaks; Workshop Sponsors: Jane Out Of the Box, Affina, Girl Approved and Shutterfly; Showcase Sponsors: Carolina Pad, Bee Leaf Bags, The 85% Niche, Refreshing Ideas-H2O, Just Ask A Woman and Win/Win Radio; Video Journalism Resource: Snippies; Affiliate Sponsor: Chicago AMA.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x15. M2W® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.

Click here to buy a copy of  Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers on Amazon.com.

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