YuMe, the video advertising technology company, has been selected by Hearst Magazines Digital Media to help drive a new source of revenue using Hearst’s engaging video content. YuMe will provide in-stream advertising across Hearst’s extensive portfolio of websites, including Cosmopolitan.com, GoodHousekeeping.com, RealBeauty.com and HarpersBazaar.com.  Hearst Magazines Digital Media will use YuMe’s video advertising technology to ensure that video ad impressions from big name advertisers are paired against the most profitable and relevant premium content. With YuMe’s ability to deliver high-impact ad units and advanced targeting capabilities, Hearst will maximize revenue generated by its video content. Through the partnership, YuMe will also expand the premium video content available in its women-focused audience channel.  “As the popularity and consumption of streaming video content continues to thrive, the digital team at Hearst is focused on helping its loyal advertisers take advantage of this engaging and dynamic communications medium,” said Chuck Cordray, SVP and general manager of Hearst Magazines Digital Media. “With the help of YuMe’s video ad technology, we’re able to ensure that our visitors are presented with the most relevant advertising messages and that we realize maximum revenue opportunities across all of our online media properties.”

“Hearst is one of the world’s most established media companies with an extensive portfolio of some of the web’s most respected sites,” said Michael Mathieu, CEO of YuMe. “Advertisers want an effective way to take advantage of that audience and content, and YuMe is uniquely positioned to connect the two parties in a beneficial way.”  YuMe recently announced partnerships with Ooyala, Autotrader.com and MSNBC.com.