2009 M2W® Associate Sponsor SheSpeaks has hired Josh McKay as SVP, strategic development, effective immediately. McKay will manage SheSpeaks’ financial operations and sales functions, as well as relationships with investors and growth strategies. He will also leverage his enterprise technology expertise, overseeing member and client platforms, social media offerings and partnerships with the technology community. McKay will be based in the company’s New York headquarters and will report directly to SheSpeaks founder and CEO Aliza Freud.  “As our client base, capabilities and membership continue to grow, Josh will be pivotal in advancing our mission to provide innovative branding, social media and word-of-mouth solutions through online communities of influential consumers,” said Freud. “Josh brings a client-side perspective, an entrepreneurial spirit, and the financial and technology experience to expand our solutions for brands. He is a welcome addition to our team.”  McKay most recently held the position of senior vice president in the Growth Ventures group at Citi, where he developed and executed new business strategies. In this role, he worked with a range of partners, including enterprise technology vendors, mobile technologists, start-ups, and leading innovation and design firms. He previously held Internet technology and strategy roles at American Express, including project management for americanexpress.com, financial planning and strategy for company-wide Internet investments, and strategic venture investing in start-ups.

“I’m thrilled to be coming on board at a key time and to be spearheading the company’s growth,” said McKay. “We will continue to offer marketers more comprehensive brand solutions that capitalize on the success of the SheSpeaks model and its ongoing evolution as a social media platform.”