Popular M2W(R) and M2W(R)-HC(TM) speaker Mary Dean, founder and chief creative officer for KickSkirt, has a great Letter to the Editor in the current issue of Fast Company.  Regarding Fast Company’s recent article on Masters of Design, Mary says:  “Consider this:  As you pointed out, women make 80% of all consumer purchase decisions, yet 70% of women feel marketers ‘don’t get them’ and 35% are actually offended by the advertising that seeks to entice them.  Why is most advertising failing so miserably with the world’s most powerful consumer?  Could it have something to do with the fact that only 3% of the creative directors at ad agencies are women?”  Read her entire letter here (it’s halfway down the page):  http://www.fastcompany.com/magazine/141/feedback.html

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