According to data released as part of the MRI Fall 2009 study, Forbes’ audience is now larger than at any time in the company’s 92-year history, representing the largest audience reach for any business title in the last 15 years. Leading the business category, Forbes’ total audience has increased 11.6% during the past year, and now delivers more than 6 million readers—2 million which are female readers representing a 20% growth in its female readership over the past year.  

In commenting on the new MRI results, Timothy Forbes, President and Chief Operating Officer of Forbes said, “As this new data indicates, never before have people been more hungry for business insight and information. As the most trusted source, Forbes is gaining readers, and advertisers who choose to pull back right now are missing a true opportunity to reach not only the largest audience for business coverage, but also the greatest number of senior business decision makers, including two million women.”