Admax Network, an online ad network in Southeast Asia, recently announced the launch of Her Network, the largest online women’s network that enables premium brand advertisers to connect with millions of women in quality and content-safe environments. Asian women are a key and essential demographic for advertisers and according to a 2008 MasterCard Survey, online is a powerful medium for communicating with today’s women with 64% in Asia Pacific using the Internet for research before making purchases. Just as in the U.S., the increase in Internet usage has led to audience fragmentation, which makes this new Admax Network so timely. Her Network reaches more than 21.4 million Southeast Asian women browsing over 800 premium websites monthly with female-focused content ranging from fashion, beauty, health, parenting, entertainment and more. Her Network is comprised of a strong suite of premium female-focused websites across the region, including popular international sites such as Glam, iVillage, ET Online and also a comprehensive collection of local sites, Family Singapore, Chubby Hubby, and Style Weddings in Singapore. The launch of Her Network regionally follows incredible industry interest and results from the launch of Her Network in Vietnam. Her Network Vietnam connected advertisers with more than 3 million Vietnamese women and 65% of women 25-40 years old that are online. “Her Network is breaking new ground in Southeast Asia as companies transform marketing in search of new ways for consumers to engage with brands,” says Grant Watts, CEO of the DMS Group. “Her Network gives brands the ultimate platform to reach women within a content-safe and quality environment. Following the amazing success in Vietnam, Her Network marks a change in the way brands connect and their level of exposure to women online in Southeast Asia.”

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