With her engaging delivery, impressive statistics and humorous anecdotes — not to mention a killer pair of heels — Melissa Read, Ph.D, Vice President of Research & Innovation at Engauge, won the Take the Cake award at the 5th Annual M2W® – The Marketing To Women Conference, April 29 & 30,  2009.

Melissa’s presentation, Psychology, the Blueprint for Outstanding Interactive Marketing to Women, highlighted the psychological culture of women vs men, and how brands could better use that information to reach women. “In addition to the makeup of our brains being different, men and women have different life experiences that drive our needs and behavior.  Boys and girls engage in different things and in different ways making women more relational.”

Selected by conference attendees, the Take The Cake award was created to honor the presenter (or presenters) deemed to have been the most influential, and whose information and insight attendees were most eager to implement back at the office. As a symbol of this honor, Melissa will receive a beautiful handmade Hartland cake plate from the talented glass blowers at Simon Pearce glassware in Vermont.