LUXE MILK™, the new premium milk chocolate line from Ghirardelli (who was the 2009 M2W® Full Circle Award winner), has partnered with the National Breast Cancer Foundation to raise up to $100,000 for breast cancer education and prevention services. Starting in September, LUXE MILK will introduce specially marked pink packages of its ultimate premium milk chocolate that will each contain a unique code. For each consumer who enters the code online, LUXE MILK will donate $1 (up to $50,000) to the National Breast Cancer Foundation.  “We’re kicking off this promotion by donating $50,000 to the National Breast Cancer Foundation,” explains Mona Maher, VP of marketing for Ghirardelli. “We’re hoping that our consumers will want to help us support this wonderful cause and reach our goal of raising $100,000.”  Consumers who purchase specially marked LUXE MILK will not only satisfy their chocolate craving, but will also receive a unique code within each bag. This code, once entered at www.LuxeMilk.com, will automatically enter the chocolate-lover into an instant win promotion for a chance to win one of 400 Coach® gift cards ($200 each) to put towards the purchase of a pink handbag. Other instant prizes include a variety of free LUXE MILK products. Additionally, $1 (up to $50,000) will be donated to the National Breast Cancer Foundation.  “We’re really excited about this promotion,” says Maher. “The National Breast Cancer Foundation is an amazing organization that really focuses on increasing awareness of breast cancer through education and by providing mammograms for those in need. We’re thrilled that our donation will help fund these types of initiatives that both Ghirardelli and our consumers care about.”  The promotion started in September and will end at the end of November.

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