Buying a car is a hassle for women, according to a recent poll conducted for CarMax, Inc.  When asked about their last car buying experience, a fourth of the women who responded felt a quick and effortless transaction was most missing, according the survey of more than 500 women. Fair, low pricing and having a trustworthy salesperson were also cited as the other top factors missing when buying a vehicle.  “Now more than ever, women want a car buying experience that is straightforward and fair,” says Donna Wassel, Southwest regional vice president of CarMax. “Finding a car retailer with low, no haggle pricing that offers an easy transaction with integrity can help take away the hassle.” The following are the results of the recent poll that asked women: Thinking about the last time that you bought a car, which of the following was most missing?

  • A quick, effortless transaction 25%
  • A fair trade-in value 19%
  • A trustworthy salesperson 15%
  • Low, fair pricing 13%
  • A reasonable finance rate 13%
  • Respect 2%
  • I have never bought a car 13%

The survey was conducted by Ipsos Public Affairs on behalf of CarMax. The national sample consisted of more than 500 U.S. women, aged 18 and older who were interviewed online August 17 through August 19, 2009.

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