Women At NBCU recently kicked off the official start to Advertising Week in New York with a star-studded interactive breakfast showcasing NBCU’s broad array of female skewing brands including TODAY, iVillage, Oxygen, “The Biggest Loser,” Bravo, “Green is Universal” and Telemundo. Lauren Zalaznick, president of NBC Universal Women & Lifestyle Entertainment Networks, Bravo’s Bethenny Frankel and Linda Sawyer, CEO of  Deutch Inc. and co-chair of Advertising Week, hosted the breakfast.  The theme of the event, “NBCU ‘Gets’ Women,” brought to life the widest-reaching female-skewing brands in the media and entertainment business and illustrated that NBCU has the pulse on women at every life stage. Women At NBCU designs highly customized ad campaigns to reach an exact female psychographic from the “Generation O” viewer to the Bravo Affluencer to the eco-mom who is watching TODAY and blogging on iVillage. Recent sizable Women At NBCU deals include General Mills, Kodak and WalMart.  To see videos from the event visit http://www.ivillage.com/pressreleases/0,,g0w4zbln,00.html.

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