Aiming to change how women discover, try and even buy beauty products, Daily Makeover, a leader in virtual reality try-on technology, recently introduced the next generation of its virtual makeover application, Makeover Studio. Featuring the industry’s most advanced rendering capabilities, Makeover Studio offers women a new online connection with beauty products and gives beauty brands a new channel to increase consumer awareness and product trial, as well as drive e-commerce transactions. That same compelling experience is also driving online media publishers to deploy Makeover Studio as a tool to engage visitors, incorporate innovative contextual advertising units and build customer loyalty. Makeover Studio is currently icensed to more than 60 major beauty brands and web media publishers, and is featured on Daily Makeover’s flagship editorial website “Advances in virtual reality are used very effectively in many industries and now we are bringing the same kind of advanced virtual makeover technology to the vast and lucrative female audiences buying beauty, fashion and health products,” says Jeannette McClennan, CEO and president, Daily Makeover. “Women love to try on products and by creating the capability to do that effectively online, we are not only changing how women discover, try and buy these products, but how companies develop and market them and how web properties can use that kind of engagement to drive new marketing programs.”