Believing sensitive skin care has no boundaries, Kimberly-Clark Corporation is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots. “Sensitive skin is a big concern for many consumers. Some 67 percent of women claim to have sensitive skin, and 40 percent of adult consumers report ‘minor skin irritation down there’,” said Courtney De Salvatore, brand manager. “Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users’ daily personal care routine.” To help educate consumers about sensitive skin care – in a gentle, cheeky way – the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com. The informational website, hosted by the iconic Cottonelle puppy, helps visitors discover their individual sensitive skin types – and how to care for them – through interactive labs, tips and activities.

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