Gaiam, Inc., a distributor of lifestyle media and fitness accessories, recently announced that it will produce Losing It and Keeping Fit, a fitness DVD featuring Valerie Bertinelli and her personal trainer, Christopher Lane. Complementing her successful weight loss with Jenny Craig, Valerie achieved her newly toned and fit body working out with Christopher in her living room. She will share that experience and the exercise routine in her DVD. “We have all been so inspired by Valerie’s success with the Jenny Craig weight loss plan and now it’s exciting to be able to share the fitness regimen that has contributed to her total transformation,” said William Sondheim, president of entertainment and worldwide distribution for Gaiam. “Valerie shows us how vital proper diet and a personal exercise plan are to overall well-being.” The DVD will launch on November 3, 2009. Additionally, Gaiam will release a special Jenny Craig version of the DVD exclusively through Jenny Craig weight loss centers, on October 6, 2009. This Jenny Craig version will feature exclusive bonus footage. “Having the blessing of Jenny Craig on the DVD is an added boon for us and added value for the consumer,” said Sondheim. The Jenny Craig logo will appear on the packaging of the first video and a promotional coupon for a 30-Day Free Trial will be included inside the DVD for general retail release.

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