Dennis Syracuse, formerly of Sony Retail and a past speaker at M2W®-The Marketing To Women Conference, has been appointed Senior Vice President of Marketing Analytics for Datran Media, a digital marketing technology company. In this role, Syracuse will establish a Marketing Analytics Consulting Practice which will provide professional consulting services to agencies. The new Practice will broaden Datran Media’s brand advertising services to provide intelligent optimization capabilities for marketing campaigns across all digital channels.

Datran Media Chairman and Chief Executive Officer Patrick Vogt said, “We are very pleased to welcome Dennis Syracuse to Datran Media as our Senior Vice President of Marketing Analytics. Dennis is a consummate professional experienced in B2B and B2C marketing and sales, and I am confident he will provide excellent leadership for our new Marketing Analytics Practice. Dennis brings ideal experience to his position, and will add tremendous value as we continue to expand our intelligent marketing services for our blue chip customer base. I look forward to working with him and consider this a huge win for Datran Media and our customers.” Syracuse stated, “I am excited and honored to join Datran Media as they expand their roster of digital marketing services. I look forward to building upon the company’s momentum in the marketplace, and redoubling our efforts to broaden Datran’s first class business intelligence products to help marketers improve their ROI through digital channels. This company has set a course to be an outstanding partner to brands and marketers, and I am pleased to join this effort.”