VibrantNation.com has announced the introduction of VN Books. VN Books is the first multi-platform publisher creating, distributing and marketing content targeted exclusively to the growing women 50+ marketplace. VN Books recently launched its first original title, The Year I Saved My (downsized) Soul: A Boomer Woman’s Search for Meaning…and a Job. Written by veteran author Dr. Carol Orsborn, The Year I Saved My (downsized) Soul recounts the memoirist’s tumultuous journey through recessionary times as she struggles to make sense of both personal and societal tribulation. “This is the kind of targeted, sophisticated content women 50+ tell us they crave,” said Stephen Reily, founder and CEO, VibrantNation.com and publisher of VN Books. Reily recently served with Orsborn on a panel titled “The Wired and Receptive: Reaching Boomer Book Buyers Online” at this year’s BookExpo America. “Our goal is to not only bring targeted and timely content to this often overlooked demographic, but to make it easy for them to access it through the multiple resources they use in their everyday lives. In fact, we see this convergence of distribution channels as the wave of the future for publishing.” The Year I Saved My (downsized) Soul will be available in traditional trade paperback from Amazon.com and for download to electronic readers such as the Amazon Kindle for the growing number of Boomer women who are embracing new technologies. In addition, chapters of the book will be syndicated on DivineCaroline, the flagship site of Real Girls Media Network. The book will also be excerpted on VibrantNation.com as well as other sites. Through its network of online relationships, VN Books will reach in excess of five million potential readers with its first release. “The publishing industry has changed dramatically since I wrote my first book in the late 1980’s,” says Dr. Orsborn, who has published 15 books with such major publishers as Putnam, Random House, and William Morrow and who now serves as Senior Strategist with VibrantNation.com. “VN Books is located at the intersection between two of major trends: focus on a particular demographic, and leveraging both traditional and new media. Given its innovative approach to publishing, VN Books is the right publisher at exactly the right time to meet the needs and desires of this smart and influential generation of women.” In addition to creating and distributing original content, VN Books will seek manuscripts for future publication and will republish content developed for and on its website for Boomer women, including its proprietary blogs like “Sarah Gayle Carter’s Journal: A Grown Woman’s Backroads Search for Passion and Simplicity” and user-generated content from formats like VibrantNation.com’s own “Women 50+ Know This” lists.

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