Meredith Corporation and ServiceMagic.com, an online destination for homeowners to find reliable contractors and an operating company of IAC/Interactive Corp. has announced a multi-media partnership that combines the Meredith Women’s Network – a network of websites including well-known, home-related properties inspired by the Better Homes and Gardens brand such as BHG.com, DIYadvice.com, Kitchenbathideas.com and Remodelingcenter.com – with ServiceMagic.com’s network of prescreened local service professionals. Meredith’s premium sites, which draw 16 million unique visitors each month, will now feature a fully-integrated, customized find-a-pro tool powered by ServiceMagic.com. The free tool will allow consumers using Meredith websites to link directly to ServiceMagic.com’s database of top-rated local professionals.  “This agreement brings together the two major elements of any home improvement project – inspiration and the right professional to make it happen,” says Craig Smith, CEO of ServiceMagic.com. “The millions of homeowners who look to Meredith for design ideas now have a reliable source for finding the specialists to make their projects a reality. It takes a home project from inspiration to installation.”  In addition to adding the find-a-pro functionality to Meredith’s Web properties, the partnership also calls for the introduction of a 1-800 concierge telephone service to Meredith audiences. This service will provide homeowners with the one phone number they need for home services, whether it is lawn service, painting or a full remodel. ServiceMagic.com’s team of experienced customer service representatives will help consumers find the right professional for their job and stay with them from planning to completion of the project.  “Our strategic alliance combines the complementary strengths of Meredith’s robust and inspirational content, our online engagement with the consumer, and our advertising and marketing leadership with ServiceMagic.com’s ability to connect them with professional home service providers.” says John Zieser, Meredith chief development officer. “The relationship is a perfect example of the types of win-win alliances Meredith will continue to pursue, balancing the strengths and leadership of each partner in ways that better serve our consumers and clients.”

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