Women’s online fashion retailer www.shopbop.com recently launched a new version of their website. According to company leadership, customer feedback along with an internal initiative to upgrade functionality and add new features led the nearly ten-year-old online boutique to launch the new site. Shopbop’s clientele can expect a more refined and sophisticated-looking website with dynamic interactive features designed to make the shopping experience easier and more enjoyable. The evolving roster of noteworthy designers will continue to work synergistically with one another to maintain the on-trend selection of apparel and accessories that have made this boutique more than just a bookmark, but rather a destination. New site additions include features that merge editorial and shopping experiences:

  • Shop by Style: 5 mini-boutiques devoted to Classic, Edgy, Bohemian, Girly, and Casual Chic pieces
  • Shop by Occasion
  • Quick Find: drop-down menus enable shoppers to refine assortments by size, brand, and price

“We’ve prided ourselves on being a customer-centric company from the start, so we’re thrilled to show our clientele a fresh look and new features that were developed in response to their suggestions as well as our own initiatives to provide a premier shopping experience,” says Shopbop Co-Founder and Creative Director Martha Michelson. The new site is part of Shopbop’s ongoing mission to be the leading worldwide online retailer of women’s fashion-forward designer apparel and accessories.